Super Technologies Acquires Crafting Technologies to Expand European Tech Footprint

Super Technologies has agreed to acquire Romanian software development company Crafting Technologies. The move aims to establish a larger technology hub in Romania and strengthen its European operations.

Subject to customary approvals, the deal adds Romania to Super Technologies’ growing network of development hubs across Croatia, Spain, the Netherlands, the UK, and Brazil. The Bucharest-headquartered company now employs more than 900 software engineers and developers across its technology operations.

As part of the expansion, Super plans to create an initial 50 new roles in Cluj-Napoca while integrating Crafting’s engineering team. The acquisition also brings Crafting’s internal talent academy, focused on developing and upskilling software engineers.

Gabriel Bota, Co-Founder and Chief Executive Officer of Crafting Technologies, commented: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships.”

“What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses. Joining forces with Super feels like a natural next step for us.”

“We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time. We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”

Building Momentum After Major Refinancing

Super has pursued expansion across Europe since its €1.3bn (£1.1bn) refinancing in 2025. The company, spearheaded by Chief Executive Officer Sacha Dragic, rebranded as Super Technologies from Superbet at the end of last year.

Since the rebrand, it secured a deal with Sportradar for both its European and Brazilian operations and launched in Greece. This deal for Crafting Technologies follows its February acquisition of Maxbet Online, which positioned it as the definitive market leader in Romania.

The latest transaction stands out as a tech-focused acquisition rather than one centered on a traditional sportsbook. It signals a deliberate push toward building internal technology capabilities alongside market entries.

Aligning with Broader Industry M&A Trends

This move mirrors other M&A activity in the gambling industry this year. It follows sports software provider Genius Sports’ £882m purchase of digital sports and gaming media network Legend in February.

Such deals highlight a strategic convergence of technology and gaming operations. Operators and suppliers increasingly seek to control their tech stacks rather than rely solely on third-party providers.

For industry executives, these transactions underscore the value of specialized engineering talent in a competitive landscape. They also reflect how companies position themselves for scalable, reliable systems that support multiple jurisdictions.

Navigating Romania’s Regulatory Landscape

Leadership figures at Super have spoken to SBC News on the dangers of Romania’s unlicensed market following the government’s overhaul of retail gambling regulations. Yet the business clearly sees opportunity in its home country.

The firm has stated it remains set on “building a diversified, technology-led entertainment business.” This latest deal reaffirms that commitment by investing in local talent and infrastructure.

Albert Simsensohn, Deputy Chief Executive Officer at Super, added: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap.”

“Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.”

“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”

Risks and Limitations in Tech-Driven Expansion

While the acquisition bolsters Super’s technology roadmap, integration carries inherent risks. Combining engineering teams and cultures demands careful management to preserve the talent academy’s effectiveness and maintain development velocity.

Romania’s regulatory environment, though offering opportunity, introduces uncertainty around unlicensed markets. Over-reliance on any single jurisdiction’s tech ecosystem could expose the company to local policy shifts or talent shortages.

Counterarguments suggest that organic hiring might avoid acquisition premiums and cultural friction. However, acquiring an established academy and team accelerates capability building in ways greenfield efforts cannot match.

The Bottom Line

Super Technologies’ acquisition of Crafting Technologies marks another step in its evolution into a diversified, technology-led business. By expanding in Cluj-Napoca and integrating proven engineering talent, the company strengthens its capacity across Europe and Brazil at an inflection point for scalable operations.

Executives should watch how this shapes Super’s product roadmap and competitive positioning. The deal highlights the strategic premium on internal tech development amid regulatory and market pressures.

As the industry continues to converge technology with gaming, such moves will likely define who leads in reliability and innovation. Client-partners evaluating similar expansions would do well to assess both the talent upside and the integration discipline required for lasting success.