Sponsor With SCCG: Your Brand in Front of 30,000 Gaming Professionals
SCCG Management has spent 30 years building trusted relationships at the founder and operator level across North America, Latin America, Europe, Africa, Asia, and Brazil. When you sponsor with SCCG, you are not buying an ad unit. You are borrowing an audience that already trusts the source.
The Audience
30,000 newsletter subscribers, all working professionals in gaming, iGaming, casino operations, sports betting, tribal gaming, lottery, and adjacent sectors. These are not casual readers. They are executives, founders, operators, regulators, and technology buyers who have opted in to receive SCCG’s perspective on where the industry is going.
Behind that list sits Steve Kaufman’s direct founder network, built across more than 120 active partner relationships and three decades of operating at the intersection of gaming strategy, compliance, and market expansion. The SCCG newsletter reaches decision-makers. The SCCG founder relationship reaches the room.
- 30,000 newsletter subscribers across gaming verticals
- Readers active across North America, Latin America, Europe, Africa, Asia, and Brazil
- Audience segments include casino operators, tribal gaming leaders, iGaming executives, sports betting teams, technology buyers, and regulatory professionals
- Consistent engagement from an opted-in professional readership
What a Sponsorship Includes
SCCG sponsorship packages are built around genuine placement, not sidebar noise. Every element puts your brand directly inside content that decision-makers are already reading, watching, or attending.
Newsletter Placement
Your brand appears inside SCCG’s newsletters, delivered to 30,000 subscribers across the Daily Action, PM Brief, and RMG editions. Placement is integrated into editorial flow, not appended as a footer banner. Readers see it because they are reading.
Title Sponsorship
SCCG offers title sponsorship of specific newsletter editions, webinar sessions, or content series. A title sponsor receives named billing at the top of the edition or program — “This edition of the SCCG Daily Action is brought to you by your company” — giving your brand the primary association with content that decision-makers are already engaged with. Title sponsorship is the most prominent single-placement available within the SCCG content ecosystem and is reviewed on a per-brand, per-edition basis.
Thought Leadership and Co-Authored Content
SCCG can co-author or place sponsor-originated content under the SCCG editorial umbrella. Your expertise, positioned inside a trusted industry voice, distributed to an audience that is already engaged. This is not a press release. It is genuine thought leadership with SCCG’s credibility attached.
Placement on SCCG’s Highest-Ranked Pages
SCCG’s website pages rank for competitive gaming industry queries. Sponsors receive banner and contextual placement on pages that are already surfacing for the searches your buyers are running. You borrow the SEO equity SCCG has built, without waiting to build it yourself.
Webinar, Podcast, and LinkedIn Live Presence
SCCG produces live programming including webinars, podcast appearances, and LinkedIn Live sessions that reach its founder network directly. Sponsors receive presence as featured partners within this programming, including verbal mention, visual placement, and where relevant, participant access.
Event Presence
SCCG maintains active presence at major industry events across its operating territories. Sponsorship packages can include co-branded event presence, introductions to SCCG partners attending those events, and activation support where applicable.
Additional reach: Steve Kaufman’s LinkedIn following and direct outreach network are a distinct asset that can be incorporated into a sponsorship arrangement. Sponsor brands may receive personal amplification from SCCG’s founder to an audience of gaming industry peers and decision-makers who track his perspective closely. This is discussed on a per-brand basis as part of the overall package conversation.
Borrow the Audience. Borrow the SEO. Skip the Build.
Building a credible audience in gaming takes years. SCCG has already done it. When you sponsor with SCCG, you do not need to grow your own email list, earn your own search rankings, or establish your own founder credibility in new markets. You access the audience SCCG has already built, through content channels that audience already trusts.
This is especially relevant for brands entering a new gaming vertical, launching into a new geography, or attempting to reach a buyer type they have not yet established a relationship with. SCCG’s existing presence and credibility accelerates that entry significantly.
Sponsors have included companies across payments, compliance technology, player engagement, affiliate marketing, and gaming operations.
Who This Is For
SCCG sponsorship is most effective for brands that meet one or more of these criteria:
- Technology vendors selling to casino operators, tribal gaming, or iGaming platforms
- Service providers (legal, compliance, payments, marketing, staffing) targeting gaming executives as buyers
- Companies entering a new gaming geography, including Latin America, regulated US states, or European markets, who need credible introductory positioning
- Brands with a strong product that lacks distribution inside the gaming industry
- Organizations seeking to establish thought leadership positioning rather than pure paid reach
SCCG does not sell sponsorships to brands that conflict with its advisory relationships or that operate outside the industries it covers. All sponsorships are reviewed before commitment.
Frequently Asked Questions
What makes SCCG’s newsletter audience different from other gaming media buys?
Most gaming media buys reach readers at the content consumption layer: people browsing news. SCCG’s newsletter list is built from Steve Kaufman’s 30-year founder network, conference relationships, and direct referrals from active partners. These are professionals who subscribed because they trust SCCG’s perspective, not because they clicked a programmatic ad. The engagement reflects that difference.
Can I sponsor a single newsletter edition rather than a long-term package?
Sponsorship structures are discussed on a per-brand basis. SCCG does not publish fixed tiers or self-service rates. The best starting point is a conversation about your goals, your target audience segment within gaming, and what combination of placements would be most effective. Contact the team to open that conversation.
What verticals does SCCG’s audience cover?
The SCCG newsletter and founder network spans casino operations (commercial and tribal), iGaming and online casino, sports betting, lottery, gaming technology, compliance and legal, payments, and adjacent sectors. Geographically, SCCG’s active relationships and readership span North America, Latin America, Europe, Africa, Asia, and Brazil. If your buyer is a gaming professional anywhere in those regions, SCCG’s audience likely includes them.
How is thought leadership content handled?
SCCG can work with sponsor brands to develop and place content that reflects genuine expertise, not promotional copy. That might mean a co-authored article on a regulatory trend, a bylined perspective piece on technology adoption, or a curated Q&A with your team published under SCCG’s editorial umbrella. All content is reviewed for quality and fit with SCCG’s editorial standards. The goal is material that serves the reader, so that the association with your brand carries real weight.
Talk to Us About Sponsorship
Sponsorship availability is limited and reviewed per brand. If you are interested in reaching SCCG’s 30,000-subscriber gaming professional audience through newsletter placement, title sponsorship, thought leadership, SEO page presence, or live programming, the right next step is a conversation.
Tell us who you are trying to reach and what you are trying to accomplish. The SCCG team will respond directly.