BooRay! (Bourré)

ABOUT BOORAY!

BooRay! is a trick-taking gambling card game that has evolved from its regional roots into a nationwide sensation, captivating top athletes and celebrities. Combining high-stakes gameplay with social interaction, BooRay! is a favorite in both casual and competitive environments. Beyond the game, BooRay! is developing into a luxury lifestyle brand, offering exclusive merchandise and a rich tradition of entertainment that transcends the typical gaming experience. From high-profile matches to mainstream popularity, BooRay! is more than just a game—it's a cultural phenomenon.

The joint venture with SCCG includes distributing BooRay! across retail, social, and online casinos, launching exclusive merchandise, and building a luxury lifestyle brand around BooRay!.. Their joint efforts include distributing BooRay! across retail, social, and online casinos, launching exclusive merchandise, and building a luxury lifestyle brand around BooRay!.