Two Years In, We’re Just Getting Started: Why SCCG Is Doubling Down on Pillow Fight Championship

SCCG x PFC

By Stephen A. Crystal, Founder and CEO, SCCG Management When we announced the original partnership in September 2023, the brief was ambitious: take a young combat sports IP with a genuinely differentiated format and build it into a multi-vertical commercial brand. Sponsorships, ticketing, hospitality, merchandising, licensing, media rights, betting and data, gamification, casino content, and […]