SCCG Spotlights Client Partner, Tour Trader Pro, at ICE London 2024 Conference, Nov 6-8
SCCG Management, known for its expertise in gaming and sports entertainment, highlights its client-partner, Tour Trader Pro (TTP). As an innovative exchange platform, TTP enhances user engagement in sports wagering through a scientifically optimized approach. Featuring an Investment/Brokerage Account User Interface, TTP allows users to trade athlete and team performances similarly to the stock market, offering a captivating and immersive experience for a wide audience. This unique approach sets new standards in team sports and betting environments.
Tour Trader Pro introduces a revolutionary way for sports fans to engage with their favorite games by expanding its innovative trading system across various team sports. Utilizing a Free-to-Play game format, TTP ingeniously applies the psychological "Scarcity Loop"—a compelling element of engagement borrowed from the world of slot machine design. This cutting-edge strategy, yet to be fully leveraged by conventional in-play betting and wagering exchanges, is central to TTP's user engagement philosophy. By employing non-binary trading contracts, the platform creates a dynamic environment of near misses and perceived victories, significantly enhancing user interaction and promoting a cycle of rapid and repeated engagement.
Innovative Trading Interface and Features
TTP introduces a "gamified" brokerage-based interface for the trading of non-binary sports performance contracts, accessible to finance novices while offering an intuitive, market-like experience. Users engage in trading based on the predictive movement of performance-based prices during sporting events, with the dynamic flow and leaderboard movements of pro golf tournaments enhancing this unique experience. The crossover appeal to day traders, highlighted during the pandemic, underscores the platform's broad reach and innovative approach.
Responsible Gaming at the Forefront
Tour Trader Pro integrates responsible gaming principles through features such as non-binary payouts, position liquidity, limit orders, stop losses, and portfolio diversification. These elements align with the gaming industry's focus on responsible gaming, offering users a secure and controlled trading environment.
Expansion into Team Sports
The application of TTP's model to basketball and other team sports demonstrates the platform's versatility and potential for widespread adoption. Through a B2B2C distribution model, TTP is engaging with operators in various jurisdictions, leveraging proprietary algorithms to efficiently price trading contracts and ensure operator position risk is minimized.
Seamless Sportsbook Integration
TTP's integration into operator digital infrastructures allows for real-time pricing and backoffice trade clearing, with API and database handshakes ensuring secure token validation and liquidity management. This integration facilitates a seamless transition between TTP's brokerage interface and traditional sportsbook betting, enhancing user experience and operator efficiency.
A New Horizon for Sports Engagement
With these advancements, Tour Trader Pro is no longer just a niche product for golf but a pioneering platform that revolutionizes engagement across professional sports. Its scientifically optimized approach, leveraging the Scarcity Loop and non-binary trading, sets a new standard for interactive sports entertainment and wagering platforms.