WEEKLY EDITION

February 4, 2021

SCCG LIVE MEETINGS IN OKLAHOMA HUGE SUCCESS - NEXT: ARIZONA!

Stephen Crystal conducted meetings with clients and partners in Oklahoma this week, and is headed to Arizona February 15-20.

If you would like to reach out to Stephen regarding a meeting during this period, please contact him directly at stephen.crystal@sccgmanagement.comor by cell or WhatsApp at (702) 427-9354.

CES 2021, Artificial Intelligence and the Las Vegas Strip

CES, the Consumer Electronics Show, has been a long-time favorite Las Vegas convention landscape. In January, 2020, CES hosted over 170,000 guests who took in the nearly three-million square feet of convention space and cementing its position as the largest tech convention in the world. Because of the complications presented by a convention of this scale under the COVID-19 protocols, CES launched what appears to have been a very successful all-digital event last month.

Gary Shapiro, president and CEO, CTA said, "The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business. CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI, and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow."

One of CES's best characteristics is its pure optimism in terms of technologists, their companies of all sizes, and the competing visions they have for the future.

This kind of aspirational thinking drives the practical innovations that ultimately make it to the world's tech-hungry consumers -- much of the amazing reveals seen at CES, never see an actual market launch.

One well-covered panel at CES 2021 was "The Power of AI," which covered how artificial intelligence is being deployed within US casinos. As we wrote in this newsletter last year, the primary use cases remain in customer service roles, such as text-based concierge services, such as IVY, a Go Moment product, deployed at Caesars Entertainment properties, and Rose the "Resident Mischief-Maker" at Cosmopolitan Las Vegas.

Mike Shoro, Business Reporter for the Las Vegas Review-Journal, covered this session and expanded on the topic with their readers about AI in the mainstream US gaming industry. Artificial intelligence is being added to the product lineups of some of the biggest names in casino gaming systems and game manufacturers. Scientific Games and Konami have both added artificial intelligence customer recognition for their slot games, enabling them to understand the habits of players who don't use player cards to identify themselves, in order to "tailor more personal services .. at a much larger level."

Perhaps what is more interesting about this subject is what we do not know about AI in casinos. While digital concierge chatbots such as IVY and Rose are helpful and charming, some uses of AI, such as facial recognition and state and self-excluded detection, could be perceived as, "creepy and intrusive".

That said, as long as these technologies are used ethically, and can deliver both strong customer and business value, this march towards machine learning and artificial intelligence will continue.

If you are interested in learning more about the SCCG client partners who provide powerful AI-driven technology in service of player acquisition and development, please reach out -- we're ready to talk!

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SCCG Management and Betswap Limited entering the US sports betting market!

Did you know that SCCG Management and Malta-based Betswap, Limited, have partnered to bring secondary market technology to the sports wagering industry?

Read about the details by clicking the button below!