
New York sportsbooks handled $2.4 billion in September, up 5% YoY, yet GGR fell 17.7% to $159.4 million as the hold rate hit 6.6%. NFL volume drove record action but margins contracted sharply. Most operators reported revenue declines.
SCCG Take — Compressed hold during peak NFL weeks exposes pricing vulnerability in mature markets. Operators must refine models to stabilize margins when volume surges on favored outcomes.
New York’s eight mobile sportsbooks handled $2.4 billion in September, up 5% from the prior year. Gross gaming revenue fell 17.7% to $159.4 million and the hold rate dropped to 6.6% from 8.5%, according to InGame. This marks the lowest September hold since mobile betting launched in January 2022. The state collected $81.3 million in tax receipts.
The NFL season produced a 38.7% increase in handle from August, though revenue declined 5.4%. The week ending September 13 generated nearly $595 million in wagers at a 2.9% hold.
The return of football boosted action across operators. Bettors wagered more but sportsbooks retained less of the handle. Six of the eight operators posted year-over-year revenue declines despite mixed handle results. Cumulative mobile handle in the state now stands at $103.8 billion.
FanDuel led with $904.7 million handle and $63.7 million revenue at 7% hold. DraftKings posted $840.1 million handle and $56 million revenue at 6.7% hold. The pair accounted for 72.7% of statewide handle.
Fanatics increased handle 21.8% to $266.8 million but revenue fell 29.8% to $14.4 million. Caesars held $152.7 million in wagers at the market-low 5.2% hold, producing $7.9 million revenue. BetMGM generated $10 million revenue, BetRivers $3.4 million, theScore Bet $2.8 million and Bally Bet $1.2 million. theScore Bet and Bally Bet were the only two to grow revenue year-over-year.
Through the first six months of the 2026-2027 fiscal year, handle totals $12.56 billion, revenue $1.11 billion and state receipts $564.8 million.
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