DraftKings NFL Sportsbook Handle Grows 15 Percent as Prediction Market Volume Surges
DraftKings’ NFL sportsbook handle grew 15% YoY in the first two weeks of the 2026 season, separate from prediction markets where trading volume rose nearly 2.5 times since July. The company is on track for $1 billion adjusted EBITDA in 2026 with material growth expected in 2027. Prediction markets are labeled a huge growth story with superior market depth.
SCCG Take — DraftKings’ parallel gains in traditional betting and prediction markets support higher 2027 investment and market share expansion versus competitors, provided current trends hold.
DraftKings is reporting solid early returns from the 2026 NFL season. Sportsbook betting volume rose 15 percent year-over-year in the opening two weeks. The gain applies only to traditional sportsbook operations and excludes activity from the company’s prediction markets, as reported by GamblingNews.
Jason Robins, chief executive officer and co-founder at DraftKings, delivered the update during an appearance at the Wells Fargo 9th Annual Consumer Conference. Robins added that iGaming trends are improving with the operator beginning to reclaim market share as growth accelerates. The company stays on pace for roughly $1 billion in adjusted EBITDA this year. That total should increase materially in 2027.
Prediction Markets Emerge as Significant Growth Area
Robins characterized the prediction market segment as a “huge growth story.” Trading volume has risen by nearly 2.5 times since July. The expansion follows the December 2025 launch of the DraftKings Predictions product.
The platform commands an almost double-digit share of the overall sports betting market. Its position is stronger within NFL wagering. DraftKings supplies roughly three times the number of NFL markets compared with competitors. It provides 1.5 times as many markets for college football and Major League Baseball. Efforts concentrate on major sports that draw the biggest audiences. Smaller categories such as tennis represent opportunities for later expansion.
Strategic Considerations for Sustained Growth
DraftKings and Flutter Entertainment have committed substantial resources amid intensifying rivalry in sports betting and prediction markets. Robins stated that the company could invest “meaningfully more” should positive trends continue. Additional spending is anticipated to fuel greater revenue and gross profit in 2027. These developments signal DraftKings’ ability to leverage both conventional sportsbooks and innovative prediction offerings. Operators will watch whether this momentum translates into lasting competitive advantages as market dynamics evolve.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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