Underdog Partners with Birches Health to Integrate Specialized Treatment into Responsible Play Hub
Underdog partnered with Birches Health to add evidence-based gambling disorder treatment and education to its Responsible Play hub. The hub already includes deposit and spending limits, cooling-off periods, and self-exclusion. The deal provides players direct access to specialized clinicians.
SCCG Take — This clinical partnership raises the bar for consumer protections in prediction markets, showing operators how to pair self-help tools with professional care pathways.
Underdog has partnered with Birches Health to expand responsible play resources and consumer protection measures on its sports prediction market and fantasy sports platform. The agreement brings in evidence-based gambling disorder treatment to complement the operator’s existing tools.
Birches Health provides gambling-specific treatment through the International Problem Gambling & Gaming Certification Organization, an international gold standard for gambling and gaming counseling. The resources target streamlined education for those in vulnerable positions.
Elliott Rapaport, Founder & CEO of Birches Health, said: “Access to specialized education and streamlined, insurance-covered care pathways is crucial for player engagement. We are excited to support Underdog in scaling robust consumer protections across their products.”
Frank Vaccaro, Senior Manager of Responsible Gaming Operations at Underdog, added: “This is a meaningful development in progressing how we address player well-being and protection for those utilizing our platform. By partnering with Birches Health, our players will have access to a direct line to specialized, confidential care from real clinicians if they need it.”
Integrating Education Resources into Existing Tools
Birches Health’s responsible gaming education resources are now incorporated into the Responsible Play hub of the Underdog app. That hub already combines tools such as deposit and spending limits, cooling-off periods, as well as self-exclusion.
Underdog has vowed to further expand its commitment to responsible play. The partnership delivers access to real clinicians for players who require specialized support beyond self-imposed controls.
Where the Care Pathway Gap Closes
Traditional platform tools depend on users recognizing and acting on their own limits. This clinical tie-up addresses that limitation by offering confidential, insurance-covered treatment pathways. For prediction market operators facing closer regulatory review, the model demonstrates how targeted external expertise can reinforce internal safeguards and support sustainable platform growth.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →