Trivelta Acquires Kerma Games, Integrating Celebrity Partnerships and Live Dealer Studio
TL;DR — Trivelta acquired Kerma Games, adding its celebrity partnerships with Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić plus a 24/7 live dealer studio. Kerma retains its brand, team and independent availability to operators. The deal expands Trivelta’s proprietary content and entertainment IP in the B2B space.
SCCG Take — The transaction values sustained talent IP over one-off releases, enabling scaled distribution for distinctive content. Operators gain access to culturally anchored games with stronger retention potential.
Trivelta has acquired Kerma Games, the igaming content studio known for original titles, long-term celebrity partnerships and a 24/7 live dealer studio with broadcast-quality production. The transaction brings Kerma’s entertainment-led approach and Games Players Remember identity into Trivelta’s B2B technology ecosystem while preserving Kerma’s independent brand, creative direction and commercial availability to all operators.
Kerma has secured multi-year partnerships with recognisable names across music, sport and culture, including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić. These relationships support sustained franchise development rather than one-off releases. According to Focus Gaming News, the acquisition supplies Kerma with added resources, technology and global reach to accelerate development and distribution.
Leadership Perspectives
Carson Hubbard, CEO of Trivelta, said: “Kerma Games has built something genuinely different in a market where standing out is becoming increasingly difficult. It combines strong technology and game development with a clear understanding of entertainment, culture and globally recognised talent, and we’ve already seen that translate into real success across our client portfolio. We believe that combination has enormous potential.”
Hubbard added: “For Trivelta, this acquisition is about much more than adding another games studio to our portfolio. We are investing in a brand with a distinctive identity, an ambitious product roadmap, including a 24/7 live casino studio that will bring Kerma’s games to life in an entirely new format, and the potential to become one of the most recognisable names in igaming.”
Liam Tassiello, COO and founder of Kerma Games, said: “This is a major step forward for Kerma. We built the company around the ambition of creating games and partnerships that players genuinely remember, and joining Trivelta gives us the resources and reach to pursue that ambition on a much larger scale.”
Tassiello stated: “Kerma remains Kerma. The brand, team and creative direction continue, but we can now develop more content, reach significantly more operators and platforms, and pursue bigger opportunities across gaming, entertainment and culture.”
Strategic Value of the Transaction
The acquisition adds proprietary content and entertainment IP capabilities to Trivelta’s existing offerings, creating new opportunities across both companies. For Kerma it supplies a foundation for faster product development, broader international distribution and a larger pipeline of original games and long-term partnerships. This pairing of specialized entertainment IP with established technology infrastructure gives both parties defined commercial advantages without requiring Kerma to relinquish market independence.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Trivelta is betting sustained celebrity IP beats one-off releases — smart if distribution scales before content fatigue sets in.
We track dozens of content deals quarterly, and this one signals a shift: operators want differentiated hooks with retention legs, not reskinned mechanics. Kerma kept its autonomy and team, which usually means earnout math tied to performance. If celebrity content drives higher LTV, expect more acquirers chasing talent-anchored studios with proven franchise legs.
- Kerma retains brand, team and independent operator availability post-acquisition
- Multi-year celebrity partnerships include Snoop Dogg, Lil Baby, Sexyy Red, Luka Modrić
- Deal adds 24/7 live dealer studio with broadcast-quality production to Trivelta portfolio
SCCG angle: SCCG has connected 545 partners across content, aggregation and operator tiers. When clients ask how to stand out in crowded lobbies or which studios have real IP moats, we map the landscape — who owns what talent, which deals actually move the needle, and where the distribution gaps are. This deal matters because it shows what buyers value now: not just games, but franchises with cultural pull.
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