
SlotsUp launched an AI Assistant that queries its database of over 7,458 games, 594 casinos, and 579 bonuses plus expert content to provide tailored, conversational responses on iGaming topics. The tool adapts to user location, language, and legal status. It addresses shifting preferences for direct answers over page navigation.
SCCG Take — The launch demonstrates practical AI use on proprietary iGaming data to cut search friction. Operators and information platforms should track whether this raises user expectations for localized, objective tools.
SlotsUp has launched an AI Assistant to deliver direct answers on online casinos, slot games, bonuses, providers, market news, and regulations.
The platform has maintained a growing database since 2015. It now covers over 7,458 slot games, 594 online casinos, and 579 active bonuses across regulated markets, backed by evaluation systems and expert-written content.
The AI Assistant searches the full SlotsUp platform instead of linking to any single article. It combines the database, editorial reviews, and analytics to generate responses, then supports follow-up questions that refine or expand on the initial output without requiring a new search. According to reporting by G3 Newswire, the feature responds to user demand for immediate answers rather than manual review of multiple pages.
SlotsUp’s CEO said: “Over eleven years, we’ve built an up-to-date database of casinos, bonuses and games, along with expert analytical content that people rely on. The AI Assistant is the next step in our product strategy: it answers users’ questions about the online casino industry using our data, our expert reviews and AI analysis tailored to each user’s location, language and local legal status. It’s how we adapt to the AI era, as the way people search for information keeps changing. No subjectivity, just objective, transparent answers, so users have everything they need to find the right option and draw their own conclusions.”
The company plans to introduce further AI features.
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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