Media Troopers Projects NFL Season Growth on Heels of Prediction Market Gains
TL;DR — Media Troopers forecasts year-on-year NFL season growth from rising US sports betting and prediction markets. It cites over $1bn Kalshi Super Bowl volume, $30bn prior-season handle up 8.5%, and plans to scale acquisition resources. Regulatory differences between prediction platforms and licensed operators persist.
SCCG Take — Operators must calibrate acquisition budgets for dual-market NFL campaigns. The volume signals warrant closer tracking of how regulatory divergence shapes competitive positioning.
Media Troopers expects year-on-year growth during the upcoming NFL season. The company attributes the outlook to continued expansion across the US sports betting market and prediction markets alike.
Prediction markets took on a larger role in the sports wagering landscape during the prior NFL season. Kalshi generated more than $1bn in trading volume on Super Bowl Sunday. The firm expects sector activity to keep rising through the 2026 NFL season.
Platforms including Kalshi, Polymarket, Underdog and Crypto.com are projected to stay active in prediction markets. Traditional sportsbook operators continue to broaden their offerings tied to major events.
The American Gaming Association estimated approximately $30bn wagered on the previous NFL season. That total reflected an 8.5% year-on-year rise.
Demand from operators and affiliates is forecast to increase with rising interest in both categories. Media Troopers intends to address it via customer acquisition services, added media channels and dedicated NFL campaign resources.
Distinct Regulatory Path
The expanding presence of prediction markets alongside conventional sportsbooks has become a frequent topic in the US betting industry. Regulatory treatment of these platforms still differs from that applied to licensed sports betting operators.
As reported by iGaming Future, Shmulik Segal, CEO of Media Troopers, said: “Last NFL season gave us the first indication of what prediction markets could add to the football acquisition landscape. This year, the market is completely different. We have more platforms, more customers, and more media channels available to us, and we have expanded our teams accordingly. With preseason already underway, we are seeing encouraging early traction and expect the NFL to be one of our strongest growth periods yet.”
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Prediction markets are no longer a sideshow—they're reshaping NFL acquisition budgets and operator strategies heading into 2025.
We're watching two regulatory tracks compete for the same NFL dollar. Kalshi's billion-dollar Super Bowl and 8.5% handle growth prove prediction platforms are pulling real volume. Operators who treat this as business-as-usual risk missing the shift in customer acquisition dynamics before kickoff.
- Kalshi generated over $1bn Super Bowl volume; prior NFL season hit $30bn, up 8.5%
- Prediction platforms (Kalshi, Polymarket, Underdog) scaling alongside licensed sportsbooks
- Media Troopers expanding acquisition resources to serve dual-market NFL campaigns
SCCG angle: SCCG helps operators and platforms separate regulatory noise from acquisition opportunity. We connect clients to the right media partners, compliance counsel, and market-entry strategists who understand how prediction markets and licensed books can coexist—or collide—during high-stakes NFL windows.
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