In 2024, the gambling industry witnessed a wave of significant mergers and acquisitions, as companies sought to expand their market presence, improve technological capabilities, and strengthen their global reach. Here are the five most impactful deals that took place:
1. Flutter Entertainment Acquires Snaitech
Flutter Entertainment, the parent company of FanDuel, completed its acquisition of Snaitech, one of Italy’s leading online gambling platforms, for €2.3 billion. This strategic move gives Flutter a dominant position in Italy, Europe’s largest regulated gambling market.
Impact: The acquisition solidifies Flutter’s presence in the European market, providing it with a substantial share of Italy’s online gaming industry and further diversifying its portfolio.
2. Playtika Acquires SuperPlay
Playtika expanded its footprint in the mobile gaming sector with the acquisition of SuperPlay. The $700 million upfront payment, coupled with performance-based earn-outs, could push the deal’s total value to $1.95 billion. This acquisition enhances Playtika’s presence in casual and social gaming markets.
Impact: The addition of SuperPlay’s offerings bolsters Playtika’s mobile gaming portfolio and positions it as a leader in engaging and innovative gaming experiences.
3. MGM Resorts’ LeoVegas Acquires Tipico’s U.S. Platforms
LeoVegas, a subsidiary of MGM Resorts, finalized its acquisition of Tipico’s U.S. sportsbook and online casino platforms. This strategic move allows MGM to strengthen its online gambling operations in the United States, a market experiencing rapid growth.
Impact: The acquisition provides MGM with additional tools to compete in the U.S. online sports betting and iGaming markets, aligning with its strategy to grow its digital footprint.
4. Flutter Entertainment Purchases Playtech’s Italian Operations
Flutter Entertainment continued its aggressive expansion strategy by acquiring Playtech’s Italian operations. The integration of Playtech’s consumer arm bolsters Flutter’s position in the Italian market and complements its existing Snaitech acquisition.
Impact: This deal solidifies Flutter’s leadership in Italy, enhancing its technological capabilities and customer base in one of Europe’s most lucrative gambling markets.
5. Aristocrat Leisure Acquires NeoGames
Aristocrat Leisure completed its $1.2 billion acquisition of NeoGames, a leading provider of iLottery and iGaming solutions. This transaction marks a significant step in Aristocrat’s strategy to diversify its business and enter the digital gaming and lottery space.
Impact: The acquisition provides Aristocrat with a strong foothold in iGaming and iLottery, allowing the company to expand its presence in new verticals and tap into growing markets.
These mergers and acquisitions underscore the dynamic nature of the gambling industry in 2024. With a focus on digital growth, technological innovation, and global market expansion, these deals have reshaped the competitive landscape and set the stage for future advancements. Learn More about our iGaming M&A Advisory Services and Our M&A Insider Hub for Featured Opportunities
Stephen A. Crystal, SCCG Management
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