BooRay! Selects Massimiliano “Max” Pincione, Former Managing Director of Harry Winston Jewelers, as Exclusive Jeweler to The BooRay! King; CIMABUE Named Official Jewelry Partner
[Las Vegas, Nevada] — [May 22, 2025] — BooRay!, the emerging luxury lifestyle brand and cultural movement blending gaming, fashion, sports and entertainment, is proud to announce the appointment of Massimiliano “Max” Pincione as the Exclusive Jeweler to The BooRay! King. In tandem, BooRay! has named CIMABUE, the elite New York-based jewelry house co-owned by […]
Netflix Untold: Shooting Guards Review — It Was More Like Shooting Cards… BooRay!
By Kahari S. Nash “The BooRay! King” & CEO KSN Gaming 2 Lives Collided Over a Card Game… BooRay! The heart of Untold: Shooting Guards beats through a high-stakes card game that changed two lives forever. BooRay, a popular game among NBA players, ignited a confrontation between Gilbert Arenas and Javaris Crittenton that ended with […]
Watch: Kendrick Perkins & Kahari Nash Talk BooRay! & SCCG Joint Venture on ABC24 Memphis with 24th Floor Sports
Watch as Kendrick Perkins and Kahari Nash join ABC24 Memphis’ 24th Floor Sports to discuss the rise of BooRay! and its partnership with SCCG Management. Perkins shares stories of high-stakes BooRay! games from his NBA days and explains why he’s on a mission to bring the game from celebrities to everyday players. Tune in to […]
The Blueprint: How to Sell Mystique to Build a Gaming Brand
By Kahari S. Nash “The BooRay! King” & CEO KSN Gaming “You sell mystique, Kahari.” Those words from Don King, a man who became bigger than the boxers he represented, encapsulate a universal truth about branding. Mystique is what transforms a moment into a legacy, a product into a movement, and a brand into something […]
BooRay’s Big Night at the Jake Paul vs. Mike Tyson Fight: Building Bridges, Brands, and a Bigger Future
The boxing event featuring Jake Paul and Mike Tyson served as a pivotal moment for BooRay, merging sports, entertainment, and lifestyle branding. Kahari S. Nash highlights BooRay’s growing status, strategic partnerships, and innovative collaborations that aim to elevate the brand’s cultural presence and legacy beyond gaming, engaging iconic figures and audiences alike.
Business Interruption: How to Build Wealth by Disrupting Established Businesses & Leveraging Ready-Made Markets
By Kahari S. Nash “The BooRay! King” & CEO KSN Gaming Building wealth in today’s economy isn’t always about creating something new from the ground up. Often, the most successful strategies lie in disrupting established markets—taking industries with existing demand and offering fresh, innovative solutions. My experience with BooRay! has shown the value of this […]
Leading Nigeria Media Outlet “This Day” Covers SCCG & BooRay Venture and Celebrity Exhibition
The SCCG G2E Party 2024 featured Hollywood’s Mark Wahlberg, celebrating his partnership with SCCG and BooRay!. The event included a Celebrity BooRay! exhibition, showcasing the game’s rising popularity among influencers and NBA stars. SCCG’s CEO, Stephen Crystal, praised the collaboration, emphasizing the firm’s role in advancing innovative gaming projects.