Free Research on the Gambling Industry

Paid-Quality Research on Gambling Industry Topics. Covering iGaming, Sports Betting, AI, Social Casinos, Emerging Markets, and more!

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Length: Approximately 7,970 Words
Estimated Reading Time: Approximately 30 Minutes

Primer on NIL: Name, Image, and Likeness

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The SCCG Research NIL Primer provides an in-depth analysis of the evolving role of Name, Image, and Likeness (NIL) rights in college sports, covering athlete branding, media impact, fan engagement, and the regulatory challenges within the NIL landscape. It examines NIL’s indirect effects on sports betting and iGaming markets, the role of technology such as AI and blockchain in enhancing athlete engagement, and the broader implications of NIL on college sports economics. Through data-driven insights and case studies, the primer offers a comprehensive overview of NIL’s transformative influence across sports and media industries.