Topic: Behavioral economics in Casino Design, and the impact on player engagement in Emerging Asian markets
Explore new opportunities within Asia, incl. the Philippines, Japan, and Thailand, and discover innovative aspects of casino design and technology that influence player behavior
Article By Stephen Crystal – Founder & CEO, SCCG
As the gaming industry continues to evolve at a rapid pace, the opportunity to share insights and foster new relationships becomes invaluable. I am thrilled to announce that I will be delivering the keynote address at SIGMA Asia, held in Manila, Philippines from June 3rd to 5th, 2024. My presentation, titled “Behavioral Economics in Casino Design, and the Impact on Player Engagement in Emerging Asian Markets,” will delve into the innovative aspects of casino design and technology that are shaping player behaviors across the region.
The conference will serve as a vibrant hub for discussions on emerging trends and opportunities within key Asian markets, including the Philippines, Japan, and Thailand. As the founder of SCCG Management, a leading advisory firm in the global gaming industry, I am particularly excited to explore the dynamic intersection of gaming technology and traditional casino environments. Our firm’s deep involvement in the Asian gaming market—from iGaming technology to brick-and-mortar casino projects—positions us uniquely to discuss a broad spectrum of initiatives.
At SCCG Management, we pride ourselves on our global footprint and our ability to deliver comprehensive insights and strategies to our partners. With over 30 years of experience in the industry, we offer a range of services that include Go-To-Market strategies, market penetration, strategic partnerships, and operational assessments. Our expertise extends to managing intellectual property, navigating mergers and acquisitions, and facilitating sponsorship agreements, with a robust sales team that supports global product distribution.
SiGMA Asia promises to be an extraordinary event, with over 3,000 operators, 20,000 delegates, and more than 350 speakers. It features a two-level expo floor, B2B and B2C land-based exhibitors, and numerous networking opportunities, including 15 networking dinners, two startup pitches, and two gala awards. The event is designed not just to match but to exceed expectations, setting the stage for innovation and leadership in the gaming industry.
I invite all attendees to engage with the diverse offerings of SiGMA Asia and also to schedule a meeting with SCCG to discuss how we can help navigate and leverage the myriad opportunities in this exciting market. Together, we can explore how to use behavioral economics and innovative design to enhance player engagement and achieve business success.
Asia’s gaming pulse beats strong, and in Manila this June, we are setting the stage for the future of the industry. Join us at SIGMA Asia for an experience that promises to be as informative as it is exhilarating.
ABOUT SCCG MANAGEMENT
SCCG Management is a leading advisory firm in the global gaming industry, with over 100 best-in-class client partners specializing in iGaming, Sports Betting, Sports Marketing, and Gaming Technologies. With a worldwide footprint, SCCG operates offices in each global region, delivering valuable insights, expertise, and opportunities. With over 30 years of industry experience, the firm provides a range of services, including Go-To-Market strategies, market penetration and expansion, strategic partnerships, and operational assessments, which encompass IP management, mergers and acquisitions, and sponsorship agreements. SCCG also offers a full-service sales team for global product distribution. Anchored by a commitment to innovation and excellence, SCCG continues to shape and invest in the future of the gaming industry.
CONTACT
Stephen A. Crystal, SCCG Management
Mobile: +1 702-427-9354
WhatsApp: +1 (725) 502-5033
Email: Stephen.Crystal@sccgmanagement.com
Social Media: https://www.linkedin.com/company/sccg-management
