Three years ago, SCCG Management embarked on a journey with Betfred to facilitate “market access” for Sports Betting and iGaming across the USA.
Five states have been announced with another handful to follow in short order! In addition to market access, we coordinate brand investment strategy in sponsorships with professional sports teams and organizations and events.
The Denver Broncos Football Club and the Colorado Rockies are two such deals that have been announced with others in the pipeline to be announced soon. Yesterday, Betfred Sports showcased its new partnership with the Iowa Cubs on its corporate LinkedIn page and I am excited to share that news here and to highlight our continued strategic role in building the Betfred brand in the USA.
Not only do we have a new partnership with such an amazing team but there will also be a brand new Betfred Sports Lounge that’s located in the left field!
The Iowa Cubs is an organization that shares our family values and epitomizes our notion of “team”! We are excited to join your team!
