News Provided by
SCCG Management
January 20, 2021
Stephen Crystal, Founder of SCCG Management, announces partnership with Live Score Messaging provider, Triggy, to bring relevant live score messaging and personalized betting suggestions to the US sports betting and iGaming markets.
Las Vegas, NV, USA — sccgmanagement.com — Stephen Crystal, Founder of SCCG Management, announced today that they have partnered with Stockholm-based Live Score Messaging provider, Triggy, to bring their suite of relevant live score messaging and personalized betting suggestions solutions to the US sports betting and iGaming markets.
With the In-Play Betting Market more than 70% in Europe. and 20% in the US, Triggy’s data rich products and NextBet Technology drives the in-play betting market and incremental revenue for sportsbooks. All Triggy products are offered through an API, allowing rapid integration with sports wagering and iGaming operations. The Triggy Live Score App is a great new marketing channel for customer acquisition and brand awareness. It lets fans follow their favorite teams, and then convert the fans to betting customers with real time stats, results and triggers. Personalized push notifications and NextBet suggestions keep consumers engaged and in action.
Said Crystal, “We have partnered with Live Score Messaging provider Triggy to provide our B2B customers with Live Score products for the sports betting industry. Triggy allows sportsbooks to acquire, engage and re-target players through personalized notifications, event recommendations and “Next Bets” has tremendous promise to drive engagement with customers in the emerging US sports betting and iGaming markets. We are very excited to announce that SCCG Management and Triggy are ready to work with US operators to find the right fit for operational value.”
“Triggy is focused on providing operators with a best-in-class suite of live score products featuring our exclusive Nextbet Technology, triggers and notifications,” stated Bjorn Nilsson, Co-Founder of Triggy. “We are excited to be partnering with SCCG to bring our unique products to more operators in the U.S.”
ABOUT SCCG MANAGEMENT
SCCG Management specializes in sports betting, iGaming talent acquisition, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management and governmental affairs for the casino and iGaming industry.
ABOUT TRIGGY
Triggy is a B2B company that builds data-driven live-score products for the sports betting industry. Triggy’s unique features make it possible for sportsbooks to acquire, engage and re-target players through personalized notifications, event recommendation and NextBets.
CONTACT
Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com
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