Sportradar Opens Unified Odds Feed to Rival Esports Suppliers DATA.BET, GRID and Esportsbull

Sportradar has opened its Unified Odds Feed to rival esports odds suppliers. Operators can now choose odds from DATA.BET, Esportsbull or GRID on a title-by-title basis through a single Sportradar integration, subject to availability and commercial terms.

Counter-Strike 2, Dota 2 and League of Legends are covered at launch. VALORANT and Mobile Legends: Bang Bang will follow.

Sportradar Acts as Distribution Platform for Specialist Providers

The company is acting as a distribution platform for specialist competitors. This reflects how esports betting works.

“The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title,” said Roman Garin, SVP of innovation at Sportradar.

GRID CEO Moritz Maurer called the deal “a huge step toward establishing a standard in the industry”. DATA.BET said the partnership would carry its content “from Tier-1 majors to lower-tier tournaments running around the clock” to a wider audience.

Esports Integrity Remains Mixed as Questions on Monitoring Arise

Sportradar’s integrity report flagged 34 suspicious esports matches out of around 100,000. This makes it one of the lowest-risk categories it monitors.

The IBIA recorded 15 esports alerts, up from four a year earlier. Several recent sanctions have involved regional and challenger-level competitions.

As reported by iGaming Business, the outlet has asked Sportradar how its integrity services will monitor third-party esports odds and whether the marketplace model will extend beyond esports. The company had not responded at the time of publication.