Novomatic Italia Presents Unified NovoLand Ecosystem and Claims Three SiGMA Italia Awards

Novomatic Italia used its platform at SiGMA World 2026 in Rome to display a fully integrated gaming approach. The centerpiece was NovoLand, an exhibition format that combined the group's land-based, digital, payment, and technology offerings into one cohesive experience aimed at operators and end users.

The display included advanced gaming cabinets alongside new VLT titles from the XtensionLink series and AWP games developed by NOVOELSY and Sanremo Games. NOVOLINE Easy VLT introduced cashless operations for venues under the Admiral Gaming Network, a concession where such solutions had not previously existed. Admiral Pay presented payment and phygital tools designed to link physical and online transactions.

Quigioco, the group's online gaming platform, featured self-service kiosks to bridge retail locations with digital access. Additional components on show were VaBanq for live gaming, N-STREAM for streaming and infotainment in venues, NovoShop as a B2B e-commerce site, and the NOVO CAFÈ concept for modern gaming environments.

Integrated Solutions and Strategic Pillars

According to G3 Newswire, the presentation went beyond product launches to restate Novomatic's focus on innovation, clear regulation, consumer protection, and collaboration as foundations for sustainable market growth. The company highlighted community and sports initiatives through its APay E-Wallet, with representatives from the Italian Handball Federation and FC Como Women in attendance. Responsible gaming efforts centered on the "Usa La Testa" campaign developed with brand ambassador Walter Zenga.

Recognition Across Categories

Novomatic Italia received three SiGMA Italia Awards. Book of Ra Treasure Gods was named Best Game of the Year 2026. Admiral Pay earned Best Payment Solution 2026. The group took the Responsible Gaming Award 2026.

“SiGMA World has once again provided an excellent opportunity to connect with our customers and partners and demonstrate the strength of Novomatic’s integrated offering. Receiving three prestigious awards makes this year’s participation particularly rewarding and is a great recognition of the dedication and expertise of our teams. I would like to sincerely thank our customers and partners for their continued trust, as well as everyone who contributed to making Novoland such a success. We look forward to building on this momentum and continuing to shape the future of gaming in Italy together,” said Markus Büchele, Managing Director of Novomatic Italia.