
Highfield Investment Group will launch Spire Casino at its newly acquired and renamed racetracks in Calgary and Edmonton. The October purchase from Century Casinos integrates refined casino operations with live horse racing and entertainment at Chinook Downs and Northern Mile. The properties target elevated guest experiences without exclusivity.
SCCG Take — The paired rebranding and casino addition illustrates a focused effort to create complete destination venues that sustain racing heritage while expanding entertainment revenue in the Alberta market.
Highfield Investment Group will launch Spire Casino at Chinook Downs Racetrack in Calgary and Northern Mile Racetrack in Edmonton. The Canadian operator completed the purchase of the racing and gaming operations from Century Casinos in October.
The rebranded properties will combine live horse racing, dining, entertainment and social experiences. Spire Casino will complement each location with a refined, welcoming casino experience defined by thoughtful service, comfortable sophistication and memorable details.
Chinook Downs and Northern Mile share a bold, contemporary approach to racing entertainment while retaining distinct local identities. Spire Casino is designed to feel elevated without being exclusive. Its experience is rooted in attentive hospitality, clear and confident service, and an atmosphere that is sophisticated without pretense.
Live racing remains the heart of these destinations. The casino component completes the entertainment offering at each site. The properties represent a renewed vision for racing and gaming entertainment that is bold and social at the track and refined in the casino.
“Chinook Downs, Northern Mile and Spire Casino reflect our long-term belief in these properties and in Alberta’s racing and entertainment sector,” said Adrian Munro, President of Highfield Investment Group. “Our goal is to honour the heritage of horse racing while creating modern destinations, giving guests compelling reasons to gather and celebrate.”
Paul Ryneveld, Vice President of Racing Entertainment Centres, said: “Live racing remains the heart of these destinations, and the casino experience is an important part of making each property a complete entertainment offering. We are creating places where guests can enjoy the energy of the track and the excitement of gaming all in one setting.”
This development was reported by G3 Newswire.
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