High Roller Technologies Builds Proprietary Platform for ROLR Prediction Market Launch

High Roller Technologies has chosen to develop its own technology for the ROLR prediction market product rather than license an existing third-party platform. The company announced a Platform License and Development Services Agreement with Malta-based DeepEther Labs in August. The deal grants ownership of the customer-facing ROLR application and extensive source-code licensing rights, as reported by G3 Newswire.

CEO Seth Young said the arrangement allows greater freedom to shape the product after launch. The company operates as a pure play focused solely on prediction markets in the US at present. It holds no positions in iGaming, sports betting, sweepstakes or crypto exchanges.

Trading Speed for Lasting Control and Differentiation

Young acknowledged a conventional B2B platform might have shortened the path to market by a few months. The company instead started from scratch to avoid long-term reliance issues. "It’s really hard to migrate off something that is B2B and that you’ve built upon and become reliant upon over years once you’ve integrated everything into it," he said. "The economics in the long term are better if we’re successful in the space. So why not start the right way?"

The agreement also conveys rights to online casino and sports betting technology, though ROLR and prediction markets remain the immediate priority. High Roller acts as introducing broker to Crypto.com and Crypto.com | Derivatives North America, which supply the regulated market infrastructure. This structure lets the operator control the customer experience while drawing on established trading and data capabilities. Testing is underway and the company remains on course for an October launch.

Where the Regulatory Risk Lies

Prediction markets face continued debate over their classification relative to state-regulated gambling, especially sports betting. Young said High Roller is approaching that uncertainty "Carefully." He noted credible arguments exist on both sides and that his view could shift within a week. "Regardless of where it goes, I think we are building and preparing for it the right way, with our eyes wide open, having seen this movie before a few times in the United States."

Young described the category as one of the largest opportunities observed across poker, DFS, regulated sports betting and online casino. The breadth of event-based contracts opens distinct consumer cohorts beyond sports-focused competitors. The company plans to use customer data post-launch to determine next steps, including applied AI concepts still under development. Success does not require category dominance in a field with 53 or 54 rivals, many of which are expected to exit.