GAN Surrenders UKGC B2B Licence After 18 Years as Sega Sammy Reports Losses and Cuts Costs
GAN surrendered its UKGC B2B licence on November 4 after 18 years as parent Sega Sammy restructures. UK revenue dropped 61% to GBP 6.13 million with nearly GBP 10 million in losses; 66 jobs were cut with 27 more planned. The supplier is refocusing on US expansion and omnichannel products.
SCCG Take — The exit prioritizes capital allocation to higher-return US and social gaming segments. Operators should track whether platform migrations and tribal partnerships deliver the intended scalability.
GAN has surrendered its UK Gambling Commission B2B licence. The licence for its British subsidiary was relinquished on November 4, according to the UKGC register. The licence had been in place since it was granted in 2009.
The supplier first entered the UK market in 2002 with real-money online skill gaming before transitioning to B2B software and content. The decision aligns with restructuring at parent company Sega Sammy, which is addressing financial losses and shifting strategic priorities.
UK Revenue Decline and Workforce Reductions
Sega Sammy reported JPY 10.8 billion (EUR 52 million) in GAN sales alongside an operating loss of JPY 2.2 billion (EUR 12.4 million). UK revenue for the subsidiary fell 61% between 2024 and 2025 to GBP 6.13 million (EUR 7.33 million), while pre-tax losses reached nearly GBP 10 million (EUR 11.96 million).
The UK office no longer appears among Sega Sammy corporate locations. The group cut 66 international positions in June and plans 27 more reductions in the financial year ending March 2027. These steps are projected to deliver $9.7 million in annual savings. GAN's Coolbet brand has placed 131 positions at risk in Tallinn, Estonia, according to a report by NEXT.io.
Strategic Shift Toward US B2B Operations
The licence surrender forms part of efforts to simplify operations and concentrate on commercially viable markets and products. GAN is reducing duplicated management structures, reviewing unprofitable contracts and retiring older technology. It is also migrating B2B sports betting and casino clients to a newer V2 platform described as more scalable.
The company plans to close Silverback Gaming, its online casino content subsidiary with operations in Bulgaria and the UK. The United States is positioned as GAN's primary B2B market. Plans include expansion beyond Nevada, deepened ties with tribal casino operators and greater emphasis on simulated and social gaming. Longer-term, the strategy centers on an omnichannel approach combining GAN technology, Stakelogic online games and Sega Sammy Creation physical casino products.
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