Allwyn Acquires Perpetual Kambi Sportsbook Licence for €50 Million and Completes IWG Ownership
Allwyn will pay €50 million over three years for a perpetual Kambi sportsbook source-code licence to build a unified platform and expects eventual cost savings. It is also buying the final 30% of IWG for $120 million, closing full ownership in Q1 2027. The steps give the operator direct control over betting tech and digital content.
SCCG Take — The transactions tighten Allwyn’s grip on core platform and content layers while front-loading capital and operating costs. Operators weighing similar internalisation must size transition expenses against scale benefits.
Allwyn has agreed to acquire a perpetual licence to Kambi’s sportsbook source code for €50 million (~$56 million). The deal, expected to be paid over three years, will let the operator develop a common sportsbook platform and capture economies of scale.
Kambi will support platform development and deployment in a transition phase. A dedicated supplier team is then expected to transfer to Allwyn. The €50 million consideration will be capitalised, with about half forecast for 2027. Central teams covering trading, odds-setting and betting risk management will add a low tens of millions of euros to annual costs from 2027.
Allwyn expects operating-cost savings over time and possible revenue gains but has given no exact forecast. This move will give Allwyn greater freedom to evolve its offering, tailor products to individual brands and markets and build a scalable foundation to accelerate future growth. Kambi chief executive Werner Becher said the deal reflected the strategic value of the company’s technology and would create “significant long-term commercial value” for the supplier. Kambi’s technology is used by partners in more than 100 jurisdictions; this licence is the first of its kind for the firm.
Full Ownership of Instant Win Gaming
In a parallel transaction Allwyn will acquire the remaining 30% of Instant Win Gaming for about $120 million. The price follows a pre-agreed valuation formula and is subject to closing and working-capital adjustments. Completion is scheduled for the first quarter of 2027.
Allwyn secured its initial 70% stake in IWG in 2024. The company stated that full ownership will simplify its corporate structure and deliver control of a leading digital content capability. IWG posted 30% growth in adjusted EBITDA in 2025, measured in US dollars. Allwyn itself generated more than €800 million in sports betting GGR in 2025. The unified platform is intended to support product tailoring, cross-group technology use and cross-selling, notably into online casino.
As reported by iGaming Business, the moves reflect Allwyn’s continued priority on internal technology control after its earlier Novibet acquisition talks ended.
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