SCCG · Payments

Kambi Grants Allwyn Perpetual Global License to Sportsbook Source Code Under New Agreements

Kambi Grants Allwyn Perpetual Global License to Sportsbook Source Code Under New Agreements
AI-generated illustration.

Kambi has agreed to license its sportsbook source code perpetually to Allwyn and provide AI-powered trading services. The transaction is expected to add €45m-€50m to Kambi’s operating profit from 2027-2031, with 40% in 2027 and 20% in 2028. It supports Allwyn’s technology consolidation across its European and North American footprint.

SCCG Take — The perpetual license converts Kambi’s proprietary technology into multi-year profit while deepening its liquidity network, illustrating a viable path for suppliers amid operator platform consolidation.

Kambi Group has entered into agreements with Allwyn under which it will grant a perpetual, global license to its sportsbook source code and provide associated services together with trading services. The deal centers on technology consolidation for the multinational lottery-led gaming company.

Allwyn holds long-term national lottery licences in Austria, Cyprus, the Czech Republic, Greece and the UK. It maintains a significant sports betting and iGaming presence across multiple markets and is listed on Euronext Athens.

License Structure and Trading Services

The agreements include a long-term trading services component. Kambi will supply its proprietary AI-powered trading and risk management capabilities. This element is structured to strengthen Kambi’s global network and liquidity pool, according to reporting by G3 Newswire.

Profit Contribution Over 2027–2031

Based on current assumptions the agreements are expected to contribute approximately €45m to €50m to Kambi’s operating profit during 2027–2031. Around 40 per cent of this amount is projected for recognition in 2027 and 20 per cent in 2028. Estimates incorporate an upfront payment in early 2027 and milestone payments linked to subsequent deliveries.

The arrangement supplies Allwyn with consolidated sportsbook technology on a perpetual basis while delivering defined financial returns to Kambi across the five-year window. Exact operational efficiencies or further market effects remain dependent on execution details not specified in the source.

SCCG Media · Daily briefing

Gaming, betting and prediction markets — the desk’s read, every weekday.

Subscribe →

Related

SponsoredBTA Sports — SCCG partnerUK Establishes Gambling Policy Commission to Review Fitness of 2005 Gambling ActArizona Department of Gaming Participates in First International Illegal Gambling Awareness Week
Curated by SCCG · Powered by SCCG Technology