
Kambi will license its sportsbook source code perpetually to Allwyn and supply AI-powered trading services under long-term agreements. The deals are set to add €45-50 million to Kambi operating profit from 2027-2031, with 40% in 2027 and 20% in 2028. Allwyn gains in-house control after a team transfer while Kambi returns most net proceeds to shareholders.
SCCG Take — Allwyn accelerates platform ownership for tailored innovation across regulated markets. Kambi converts 15 years of development into measurable profit and liquidity gains without altering its core capital return policy.
Kambi Group has entered agreements with Allwyn AG under which the supplier will grant a perpetual, global licence to its sportsbook source code. The pacts also include implementation support and a long-term trading services deal covering Kambi's proprietary AI-powered tools. The arrangements are expected to contribute approximately €45-50 million to Kambi's operating profit between 2027 and 2031.
Around 40 per cent of the total contribution is forecast for 2027 and around 20 per cent for 2028. Those sums incorporate an upfront payment in early 2027 plus milestone payments tied to later deliveries. Allwyn maintains market-leading lottery and gaming positions across Europe and North America with national lottery licences in Austria, Cyprus, the Czech Republic, Greece and the UK.
Kambi will build and train a team that transfers to Allwyn after the implementation phase, scheduled to add to Kambi's operating expenses during the 2027-2029 period. The operator gains full control and in-house development capacity over technology that has powered tier-one operators for more than 15 years across more than 100 jurisdictions. The trading services element further expands Kambi's global liquidity pool.
Werner Becher, CEO of Kambi, said: "This agreement shows the quality and strategic value of the sportsbook technology Kambi has built over more than 15 years. A global market leader like Allwyn choosing our technology to unify its sportsbook operations reflects the strength of our product, our expertise and our track record of delivering at scale in regulated markets. It also brings Kambi significant long-term commercial value and shows how we can create additional value from the capabilities we have built, through strong, long-term partnerships."
Kresimir Spajic, CEO of Allwyn Digital, said: "We are delighted to announce further progress in our strategy to own and manage key technology and content capabilities that enhance product innovation, differentiation and time to market, and support our ability to deliver a best-in-class customer proposition. Our agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth."
Kambi's capital allocation priorities remain unchanged. The majority of net proceeds from the agreements will return to shareholders while the company retains flexibility to fund ongoing product and technology development. As reported by Focus Gaming News, the transaction allows Allwyn to consolidate its sports betting brands onto one platform and internalize core capabilities.
The arrangement underscores how established technology can be licensed for operator self-sufficiency without eliminating the supplier's ongoing commercial role through trading services. Execution risk around the team transfer and milestone deliveries will determine whether the projected profit contribution materialises on the stated timeline.
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