Allwyn Gains Full Control of Instant Win Gaming With 30% Stake Purchase
Allwyn has purchased the final 30% of Instant Win Gaming to reach full ownership, following its 70% stake secured in 2024. The deal bolsters Allwyn Digital and is slated for Q1 2027 close. It coincides with a Kambi partnership to support Allwyn's OPAP, Win2day, and Sazka Bet sportsbook operations at a projected low-tens-of-millions euro cost from 2027.
SCCG Take — Full ownership of IWG and the Kambi tie-up tighten Allwyn's control over content and platform infrastructure. This structure favors faster iteration and cost offsets for operators scaling lottery and betting verticals.
Allwyn has acquired the remaining 30% stake in Instant Win Gaming (IWG), securing full ownership of the eInstant lottery games developer. The company first obtained a 70% holding in September 2024 after reaching agreement earlier that year. The transaction simplifies Allwyn's corporate structure, advances its growth strategy, and expands digital content capabilities under the Allwyn Digital division established in 2025. Completion is expected in Q1 2027, subject to standard closing adjustments.
This forms the latest step in a series of M&A moves. Allwyn acquired the US daily fantasy sports platform PrizePicks last year and completed a merger with Greek betting company OPAP. An attempted majority acquisition of Novibet was rejected by Greece’s competition regulator.
Portfolio and Sportsbook Technology Deal
Allwyn maintains a portfolio of sportsbook brands that includes OPAP, Win2day in Austria, and Sazka Bet in the Czech Republic. It has now struck a deal with Swedish B2B betting technology firm Kambi covering sportsbook trading, pricing, and risk management. The arrangement will increase costs in the low-tens-of-millions of euros from 2027. Allwyn expects these to be offset by savings in segmental costs over following years and sees strong revenue growth prospects in sports betting.
Kresimir Spajic, Chief Executive Officer of Allwyn Digital, said: “We are delighted to announce further progress in our strategy to own and manage key technology and content capabilities that enhance product innovation, differentiation and time to market, and support our ability to deliver a best-in-class customer proposition. Our agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth.”
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