Kambi Identifies Grid Capacity Limits as It Prepares On-Demand Betting Product Launches

Kambi has determined that the traditional sports betting grid is approaching its practical limits. The supplier is preparing to introduce multiple on-demand betting products to transition toward intent-driven experiences.

Mateo Lenoble, Head of Sales, LatAm at Kambi, outlined the constraints in an interview with Yogonet International. The static catalogue format, in place for well over a decade, was designed for finite offerings centered on match winner and over/under markets. Expanded combinability through Bet Builder, player props and micro betting has changed the requirements.

On the final of the 2026 FIFA World Cup, Kambi processed more than a million unique bet combinations. This volume underscores the discovery challenge: customers interested in specific outcomes struggle to locate them within an expanding static menu. AI-driven trading further multiplies the available options, accelerating the pressure on the existing structure.

The projected model moves away from pre-set catalogues. It functions instead as an intelligent layer around each sporting event that surfaces relevant, priced opportunities in response to stated intent from players, traders or marketers. The shift will occur progressively, with the grid likely retained as one component during the transition.

Network Data Underpins the Transition

Kambi's network spans more than 70 operators and processes over 1.5 billion bets each year. Each interaction adds to accumulated intelligence that no single operator could replicate. This foundation enabled AI trading capabilities that produced an 18% operator trading margin on the 2026 FIFA World Cup.

The combination of data volume and trading engine forms a cycle: more bets refine models, which improve pricing and risk management, which in turn support broader offerings. The architecture also equips operators to develop proprietary products rather than conform to uniform catalogue constraints.

Implementation Timeline and Operator Implications

Product rollouts will begin in the near term, marking initial steps toward reimagining sportsbook design. Operators face a choice between incremental grid enhancements and adoption of dynamic tools that better address complex bet discovery. Those equipped to leverage supplier network intelligence can accelerate their own innovation cycles while containing trading overhead.