Virginia HHR Revenue Declines 5.6 Percent in October with Uneven Results Across Churchill Downs Sites
Virginia HHR machines posted a 5.6% blended revenue decline in October. Churchill Downs saw only two properties gain while Richmond-area sites dropped sharply due to new Class III competition in Petersburg. Ballot measures for two additional Rosie’s locations were trailing.
SCCG Take — New casino competition is eroding HHR performance in key catchments, signaling operators must adjust site strategies as full gaming expands in the state.
Historical horse racing machines in Virginia posted a blended 5.6 percent revenue decline in October. Churchill Downs operates all HHR machines in the state. Richmond-area parlors recorded a steep double-digit drop while the rest of the portfolio slipped 2 percent.
Property Performance Details
Only two locations showed gains. The Rose casino in northern Virginia generated $15.2 million, a 5.7 percent increase, with machines averaging $308 per day. The Vinton branch of Rosie’s grossed $4.8 million, up 1.7 percent, averaging $333 per device per day.
Roseshire in Henrico County led per-machine performance at $486 daily but revenue fell 6.2 percent to $2.6 million on its first anniversary. Collinsville Rosie’s dropped 6.2 percent to $300,000, or $290 per day. Hampton Rosie’s declined 1.7 percent to $8.9 million while averaging $409 per HHR daily.
Impact of Petersburg Competition
Three sites near Cordish Gaming’s Class III casino in Petersburg suffered the largest losses. Colonial Downs fell 18.1 percent to $3.5 million, or $299 per slot per day. Richmond-area Rosie’s declined 17.8 percent to $10.4 million, averaging $284 per device—the lowest in Virginia. Emporia Rosie’s dropped 16.3 percent to $1.8 million at $385 daily.
In the first week of November, Churchill Downs supported ballot measures to open Rosie’s parlors in Amherst County and the town of Pulaski. Both trailed narrowly at press time, according to reporting by CDC Gaming.
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