Soft2Bet Shares Tactics for Sportsbooks to Sustain Player Value Beyond Major Sporting Events
James Hancock, Vice President of B2B Marketing at Soft2Bet, examines turning major tournament-driven acquisitions into long-term player relationships. The first post-event message could invite football fans to choose the clubs and competitions they want to follow. Teams could review at 30 days after the final with 60-day and 90-day checks to guide lifetime value (LTV) forecasts.
SCCG Take — Sportsbooks must test retention spend against actual cohort contribution rather than registration or reactivation counts alone. Preference-driven CRM paired with gamification can identify which post-event channels deliver sustainable margins.
Soft2Bet has detailed methods for sportsbooks to transform players acquired during major tournaments into long-term contributors.
The company published the guidance through Yogonet International. James Hancock, Vice President of B2B Marketing at Soft2Bet, highlights the importance of moving beyond deposit bonuses to personalized engagement that aligns with individual interests.
Keeping Players Engaged After the Tournament
Major events create opportunities to reach infrequent bettors, but elevated acquisition costs require a clear retention plan once competition ends. The initial post-event outreach can ask players to identify clubs and competitions they wish to follow. These preferences inform subsequent communications, such as La Liga previews for fans of Kylian Mbappé transitioning to club play at Real Madrid.
For players showing casino interest, brief explanations of crash games or live dealer tables can encourage exploration. Soft2Bet promotes its MEGA gamification solution, which integrates via API. Products like MEGA11 allow ongoing virtual squad building, while MEGA Builder ties casino play to restoring sportsgrounds and unlocking rewards.
Communications should adapt to observed behavior. Repeatedly ignored messages warrant reduced contact frequency instead of larger incentives.
Protecting Player Value Over the Next 90 Days
Not all post-tournament inactivity equals poor acquisition. Contribution from the entire cohort must offset total costs, including bonuses, taxes, operations, and CRM efforts.
The article advocates 30-day, 60-day, and 90-day reviews to evaluate which post-event approaches drive repeat engagement and at what net cost. Controlled testing of incentive groups helps determine whether added rewards truly increase value or merely accelerate activity that would occur anyway.
These evaluations feed into lifetime value calculations and shape the next acquisition cycle. Channels with higher costs can prove worthwhile if they deliver superior net contribution after retention expenses.
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