Google Expands Personalized Gambling Ads on YouTube but Maintains Limits on Prediction Market Promotions

Google's October 30 update to YouTube advertising policies permits expanded personalized gambling ads in the USA, Canada, and the United Kingdom. Prediction market advertisements face no such expansion. They remain available only in select US jurisdictions, according to GamblingNews.

Platforms such as Kalshi will continue to run promotional materials where permitted. The company maintains an aggressive approach supported by media partnerships.

YouTube's Controls on Gambling Content

The policy change preserves strict safeguards. Ads reach only a specific audience group set by Google, which monitors sensitive signals to block display to underage or unsuitable viewers. Certification is required for many gambling ads. They must include responsible gambling details and never target minors.

In July, Google paid an $854,250 fine in Italy after illegal gambling ads appeared on the platform. These rules apply across the expanded markets and underscore ongoing compliance obligations.

Distinct Treatment for Prediction Markets

Prediction market ads stay limited to the United States excluding Connecticut, Michigan, Nevada, New York, and Ohio. Advertisers need a valid Commodity Futures Trading Commission license as a Designated Contract Market. Kalshi has built significant market share through its exclusive data deal with CNBC plus integrations with CNN and FOX.

YouTube earlier relaxed Masthead placement rules in October, subject to strict disclosure requirements and valid licensing in the target jurisdiction. This leaves compliant prediction platforms able to sustain visibility where rules allow, while the broader gambling ad rollout proceeds separately.