Galaxy Resort Announces Three-Year Partnership with Damai Entertainment and Fliggy to Attract Events and Bundled Packages

Galaxy Resort, the flagship Cotai casino resort run by Galaxy Entertainment Group Ltd, announced a three-year strategic partnership with entertainment company Damai Entertainment and online booking platform Fliggy. Both Damai Entertainment and Fliggy are linked to Alibaba Group. The details were set out in a Chinese-language announcement released after a signing ceremony attended by senior executives from all three parties.

The agreement aims to attract more international concerts, sports events and large-scale cultural events to Macau. These events would be staged at the Galaxy International Convention Center, Galaxy Arena and other facilities within the integrated resort. The three parties will also work together to develop bundled hospitality packages featuring event tickets, luxury hotel accommodation, dining and other tourism experiences.

Venue Capabilities

Galaxy Entertainment operates various performance venues at its Cotai properties. These include the 16,000-seat Galaxy Arena and the 850-seat G Box, both within Galaxy Resort, as well as the 2,500-seat Broadway Theatre at neighbouring Broadway Macau. The partnership will explore shared membership benefits for customers across the platforms.

Prior Cooperation

The latest strategic partnership builds on years of fruitful cooperation among the three parties. This included the introduction of Damai Entertainment’s first international version of its Maiseat ticketing system at Galaxy Arena in 2024. Damai Entertainment has partnered with Galaxy Entertainment since 2023 to bring cultural and entertainment-related events to Macau. Damai provides live-event services including event ticketing, content investment and production, event promotion and distribution, and on-site services.