Philadelphia 76ers Pioneer as First NBA Franchise to Name Kalshi Official Prediction Market Partner

The Philadelphia 76ers have signed a multi-year agreement naming Kalshi their Official Prediction Market Partner. This marks the first such appointment by any NBA franchise. The deal follows the NBA's October selection of Kalshi and Polymarket as Preferred Prediction Market Exchanges along with a memorandum of understanding signed with the US Commodity Futures Trading Commission.

According to Focus Gaming News, the agreement delivers Kalshi visibility at the team's arena and across digital channels that include the 76ers app, mobile ticketing, and additional team-owned platforms. Content plans center on fan interaction and sponsorship integrations tied directly to team assets.

Team-Specific Activations Under the Agreement

The partnership features several direct fan initiatives. These include social media programs such as monthly voting to select the team's Top Plays. Kalshi acts as presenting partner for Sixers Posters, a digital art series created by Philadelphia-based artists and creators linked to the city.

Kalshi also presents Beat the Pro. This season-long fan engagement platform builds to an on-court competition. Selected participants face a 76ers personality with the chance to win US$76,000. The activation aligns with the multi-year term and emphasizes experiential access for supporters.

NBA-Wide Framework for Authorized Markets

The October league agreements outline integrity requirements for all authorised NBA-related prediction markets. Platforms face limits on contract types offered. League and team personnel are prohibited from trading in NBA event contracts. Obligations include sharing details on investigations and suspicious trading activity.

Kalshi and Polymarket obtain rights to use league intellectual property plus marketing and promotional opportunities across US media channels. The platforms receive NBA data from Sportradar, the league's official data distribution partner. This data supports operation and settlement of approved markets linked to NBA events.