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Dutch Regulator KSA Prepares November Launch of OpenOverGokken and Gambling Stop Awareness Campaigns

Dutch Regulator KSA Prepares November Launch of OpenOverGokken and Gambling Stop Awareness Campaigns
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KSA will launch OpenOverGokken and Gambling Stop campaigns in early November to spur parental talks with 16-25 year olds and prompt self-exclusion among at-risk young adults. The push builds on the 2025 OpenOverGokken.nl platform and coincides with regulated market share rising to 59% in 2025 and active accounts averaging 490,000.

SCCG Take — These campaigns reinforce preventive priorities amid channelization gains, requiring operators to align compliance tools with heightened youth and family engagement expectations.

The Dutch gambling regulator Kansspelautoriteit (KSA) will launch two public awareness campaigns in early November. The initiatives promote open conversations about gambling risks and greater uptake of self-exclusion tools through the existing Gambling Stop programme.

OpenOverGokken Campaign Focuses on Parents of 16-to-25-Year-Olds

OpenOverGokken targets parents of teenagers and young adults aged between 16 and 25. It addresses how this group encounters gambling-related content through social media, online videos, advertising and gaming environments. The KSA notes that many parents remain unaware of the frequency of such exposure or feel uncertain about starting discussions.

The campaign features young people recounting talks with parents on topics such as sex and personal safety, then questioning why gambling receives less attention. Its central message urges families to raise the subject even absent immediate problems: “Talk to your child about gambling in time too.”

This effort extends the independent platform OpenOverGokken.nl launched in 2025, which supplies information on both online and land-based gambling plus practical steps for families to begin conversations about associated risks.

Gambling Stop Campaign Stresses Immediate Action

The second campaign directs attention at young adults already facing gambling-related difficulties or deemed at elevated risk. It promotes the Gambling Stop self-exclusion programme under the slogan “Every moment is a Gambling Stop moment.” The approach uses ordinary day-to-day scenarios to demonstrate that stopping need not await a major life event.

Earlier versions of Gambling Stop emphasised post-exclusion benefits. The current drive instead centres on the initial decision point itself, underscoring resulting gains such as greater peace of mind, relief and room for other daily activities. It additionally highlights how friends and family can support the first step toward help.

The campaigns arrive following the KSA annual report, which recorded licensed operators capturing 59 per cent of estimated total gross gaming yield in 2025, up from 54 per cent in 2024. Active gambling accounts averaged roughly 490,000 monthly in the first half of 2026 and exceeded 500,000 at one stage. Player losses, youth participation and harm indicators nonetheless remain priority concerns, according to reporting by Focus Gaming News.

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