Bloomberry Adds Livestreaming and Celebrity Streamers to OnlyFun.PH Platform
Bloomberry has launched FollowBet x VMX Live on OnlyFun.PH, integrating celebrity livestreaming with regulated gaming under PAGCOR. The platform will add 100 streamers in Q4 2026, mostly from VMX, with two actresses as ambassadors. This keeps interactive content inside licensed channels.
SCCG Take — The launch channels creator engagement into a PAGCOR-licensed product, offering operators a compliance-focused path to retain users seeking interactive experiences.
Bloomberry Resorts Corp has launched FollowBet x VMX Live on its OnlyFun.PH online platform. The feature creates an in-platform livestreaming experience that combines real-time creator engagement with regulated gaming under the licence of the Philippine Amusement and Gaming Corp (PAGCOR).
OnlyFun.PH will add 100 streamers during the fourth quarter, mostly from VMX. VMX is a Philippine subscription video-on-demand streaming service owned and operated by Viva Communications Inc. Actresses Angeli Khang and Robb Guinto serve as brand ambassadors.
FollowBet Feature Mechanics
The FollowBet tool enables users to watch featured digital personalities and celebrity streamers in real time, engage with them during live broadcasts, and play games alongside them without leaving the livestream. All activity occurs inside a fully regulated environment.
Suzy Polyanska, vice president for player engagement at OnlyFun.PH, stated: "By bringing creator-led livestreaming into an age-gated environment, FollowBet aims to offer an alternative to open public platforms, where enforcing age restrictions can be more challenging."
Background on Bloomberry Online Expansion
Kelvin Kuan, vice president and head of online gaming at Bloomberry, was quoted as saying: "Through the platform’s FollowBet feature, we are fostering a community-centred experience that elevates the standards of our local gaming landscape." He added: "OnlyFun.PH is designed to spearhead FUNaloMAX’s expansion towards interactive entertainment."
Bloomberry officially launched FUNaloMAX in July this year, following the rebranding of its megaFUNalo! online gaming platform, which had debuted in June 2025. The company introduced OnlyFun.PH last month as the Philippines’ first regulated live interactive entertainment platform combining gaming, livestreaming, and creator-led content. The operator also runs Solaire Resort in Manila’s Entertainment City and Solaire Resort Quezon City.
This development was reported by GGRAsia.
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