
BC Game signed Roberto Soldić as brand ambassador for digital campaigns, fight-night promotions, and fan experiences. The MMA fighter holds former KSW titles in two divisions and won his UFC debut at UFC 332. The deal targets broader international sports fan engagement.
SCCG Take — The appointment ties operator branding directly to measurable athletic achievement and discipline, offering a concrete channel for sports-vertical user acquisition.
BC Game has signed mixed martial arts fighter Roberto “Robocop” Soldić as brand ambassador. The online casino and sports betting platform will use the partnership to expand its international sports presence.
The agreement covers digital campaigns, fight-night promotions, and exclusive fan experiences tied to major combat sports events throughout the year. BC Game said the partnership supports engagement with sports fans worldwide through collaborations with international athletes. The company also highlighted responsible play and transparent community engagement as part of its approach.
BC Game CEO Ali “Ako” Muhanned cited Soldić’s discipline, preparation, and professionalism. "Roberto represents the caliber of athlete and competitor we want representing BC Game," said Muhanned. "He has proven himself at the highest levels through sheer discipline, relentless preparation, and continuous hard work."
“Partnering with elite competitors who are grounded, focused, and easy to work with is central to how we build our brand, and Roberto brings that exact energy to our community,” Muhanned continued. According to reporting by Yogonet International, the selection reflects deliberate alignment between the operator’s brand and the fighter’s public profile.
Soldić was born in Bosnia and Herzegovina and fights out of Croatia. He has competed in KSW, FFC, and Superior FC. He is a former KSW welterweight and middleweight champion.
Soldić won the 170-pound title by knocking out Dricus Du Plessis in 2018 and has held world titles in two weight classes. In October, he made his UFC debut against Khaos Williams at UFC 332 in Salt Lake City, winning by unanimous decision.
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