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Imagine Live Partners with Gaming1 for First Live Casino Launches in Belgium and the Netherlands

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Imagine Live Partners with Gaming1 for First Live Casino Launches in Belgium and the Netherlands
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Imagine Live has partnered with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands, marking its first operator agreement in both markets. The partnership covers regulatory compliance and player protection remaining key priorities for live dealer games and game show formats. Imagine Live operates more than 200 tables and has expanded its portfolio to 19 game types since its launch in 2022.

SCCG Take — The agreement gives Imagine Live a compliant entry point for further European operator relationships. It illustrates how technical partnerships can address distinct regulatory demands in adjacent markets.

Imagine Live has partnered with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands. This marks the provider's first operator agreement in both regulated European markets, according to Focus Gaming News. The integration will follow applicable requirements in each jurisdiction, with regulatory compliance and player protection as central priorities.

Gaming1’s technological expertise and knowledge of local regulatory requirements will support the collaboration. The planned rollout includes live dealer games and game show formats. Scope and timing will be set for each market according to applicable regulatory requirements.

Operational Reach and Expansion Context

Imagine Live develops and produces its content across studios in Armenia, Romania and Spain, where it now operates more than 200 tables. Since its launch in 2022, the company has expanded its portfolio to 19 game types. Belgium and the Netherlands represent the latest step in its European growth. Securing Gaming1 as its first operator partner in both countries gives the company an important starting point as it looks to develop further relationships with licensed operators across the region.

Statements from the Companies

Nadiya Attard, chief commercial officer at Imagine Live, commented: “Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022. We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 allows us to take that investment into new markets, and we look forward to building a strong partnership together.”

Charlène Renier, public relations and external communication manager at Gaming1, added: “Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment. In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”

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