
Betsson secured the ninth online poker authorization from the ANJ in France and will launch Playtech-powered iPoker with international liquidity sharing. The move follows its sports betting entry there. The operator tied the decision explicitly to current poker market conditions, not potential iGaming expansion.
SCCG Take — Decisions anchored in the existing regulatory frame limit timing risk versus speculative legislative bets. This supplies a concrete commercial path for operators and investors in the French market.
Betsson has become the ninth operator to receive online poker authorization from L’Autorité nationale des jeux. The approval allows the licensee to diversify its French operations and connect players to international liquidity pools via a Playtech-powered iPoker launch.
This step follows the operator’s recent sports betting entry in the jurisdiction. Customers now gain access to both wagering and poker products under a single regulated umbrella.
The authorization from L’Autorité nationale des jeux enables French players to compete against an international field. Betsson will deploy Playtech’s established platform to supply immediate product quality, including content and responsible gaming tools.
Nadir Ounissi, a Betsson partner, described the launch as an “important milestone” for the company’s French growth journey. Ounissi added that the team is looking forward to leveraging Playtech’s poker platform to offer players content, customer service, and responsible gaming tools of unparalleled quality.
NEXT.io asked whether the launch reflected expectations of a wider iGaming regulatory opening in France. Betsson rejected that premise.
The company provided the following statement: "Our decision is based on the French poker market as it stands today, rather than expectations of future regulatory change. Any extension of the regulated offering is a matter for French lawmakers, and we would not speculate on that process."
Betsson pledged continued cooperation with the ANJ to develop its business in the country, according to reporting by GamblingNews. The authorization rests on existing regulatory parameters rather than anticipated shifts.
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