SOFTSWISS Outlines Fixed-Odds Entry into Prediction Markets on Existing Sportsbook Infrastructure

SOFTSWISS is offering licensed iGaming operators a fixed-odds model for prediction markets that builds directly on current sportsbook systems. Anton Lishchuk, Prediction Markets Commercial Strategist at SOFTSWISS, outlined this approach in an interview with SBC News. The company cites rapid sector expansion as evidence that operators must respond without developing new platforms from the ground up.

SOFTSWISS research shows monthly prediction market trading volume grew 393-fold, from $32m in January 2024 to $12.6bn in January 2026. Under the fixed-odds structure, the operator sets prices and manages risk while players back yes-or-no outcomes in a familiar format. This allows testing of new event categories under existing local licensing rules.

Regulatory Risk Planning and Fixed-Odds Design

Lishchuk acknowledged that further regulatory restrictions pose a risk but cautioned that isolated actions do not prove an inevitable worldwide ban. Regulators examine permitted events, risk allocation, and player safeguards on a national basis. The fixed-odds model follows a standard sportsbook format in which the operator quotes prices, accepts bets, and remains accountable, potentially simplifying discussions where events are allowed.

Open dialogue is central to avoiding broad prohibition. Operators must detail offered events, pricing mechanisms, settlement rules, age verification, player protection tools, market integrity controls, and clear terms. SOFTSWISS built regulatory uncertainty into product development from the outset, reviewing local requirements and adapting the solution market by market to support operator compliance responsibilities.

Mobile Redesign Addresses Platform Dominance

The SOFTSWISS Sportsbook released a redesigned mobile layout after determining that mobile devices generate 94% of gross gaming revenue and 89% of turnover across its operators. The update reduces scrolling and taps by surfacing live events, pre-match content, top leagues, and filters more efficiently. Popular markets become easier to locate when building accumulators.

Operators gain CMS control over carousels and sections without additional development. The changes target faster journeys from app open to bet placement. Results on conversion will vary by operator audience and configuration.

The fixed-odds route and mobile refinements together signal a practical path for operators to address prediction market demand while retaining control and regulatory familiarity.