mr.Booster Integrates Acquisition Retention and Brand Protection in Single Operator Marketing Operation

mr.Booster has expanded from media buying and video advertising into a full-cycle marketing agency that delivers SEO, retargeting and brand protection within one operation. The model addresses coordination delays and inconsistencies that arise when iGaming operators split responsibilities across multiple contractors.

All in-house teams see the full project picture rather than isolated tasks. This produces faster launches, unified analytics, immediate troubleshooting and campaign optimisation, Leonid Pudov, chief executive of mr.Booster, told iGaming Business.

Building Capacity After RedCore Partnership

The agency joined international business group RedCore one year ago. At the time mr.Booster had outgrown its startup phase and required support to scale. The partnership supplied funding together with operational capabilities that accelerated growth and reduced execution risk.

Pudov said the agency already possessed technology, an experienced team and proven solutions. Client numbers grew from 60 to 200 in the first year. The workforce expanded significantly and now includes more than 130 specialists supported by over 200 AI agents under a Hybrid Intelligence model. The agency maintains activity across the CIS, Europe, Australia, Latin America and Asia-Pacific, with further Tier-1 entry planned.

Delivering Measurable Retention and Brand Traffic Recovery

Retarg, mr.Booster’s retargeting platform, reconnects with users who exit the funnel before first deposit through precise segmentation and multi-touch campaigns that comply with privacy rules, responsible gambling requirements and self-exclusion lists. In one Latin America and CIS case study, registration-to-deposit conversion rose from 10% to 25%. Cost per first deposit for never-deposited users reached $4.06, approximately one-tenth the cost of standard new-player acquisition in the region.

BrandDuck monitors the top 100 search results for branded terms and classifies leakage to affiliates, competitors or review sites. Industry cases show more than 40% of high-intent branded traffic can be captured when SERPs remain unmonitored. For an Australian client, daily monitoring, formal complaints and a supporting satellite site network reclaimed 60% of branded results and lowered acquisition cost to $44 per deposit.

Pudov stated that failing to protect branded terms forces operators to pay twice for the same user. The agency will make BrandDuck available as a standalone product next year while extending AI use across additional workflows.