SOFTSWISS Deploys Fixed-Odds Prediction Markets on Existing Sportsbook Infrastructure Amid Volume Surge and Regulatory Scrutiny
SOFTSWISS offers licensed operators a fixed-odds prediction market product on existing sportsbook infrastructure after volumes rose 393-fold from $32m to $12.6bn monthly. The model prioritises regulatory familiarity over exchange formats and includes jurisdiction-specific adaptations. A concurrent mobile redesign addresses the 94% of GGR that channel represents.
SCCG Take — Operators gain a lower-friction entry to prediction markets that aligns with established compliance models while mobile optimisation directly targets the revenue-dominant device.
Prediction markets have expanded rapidly and now compete with traditional sportsbooks for player attention. SOFTSWISS is providing licensed iGaming operators with a fixed-odds model that leverages infrastructure operators already operate.
Anton Lishchuk, Prediction Markets Commercial Strategist at SOFTSWISS, outlined the strategy in an interview with SBC News. Company research shows monthly prediction market trading volume grew around 393-fold, from $32m in January 2024 to $12.6bn in January 2026. The fixed-odds approach lets the operator set prices and manage risk, enabling partners to test new event categories without building an exchange from scratch while confirming local regulatory permission for each event.
Lishchuk acknowledged the risk of further restrictions but cautioned against viewing isolated actions as proof of an inevitable global ban. Regulators examine which events are offered, who bears risk, and player protections. The fixed-odds model was selected because it mirrors the familiar sportsbook framework in which the operator quotes odds, accepts bets, and remains accountable. This may simplify discussions where the underlying event is permitted, though each licence, category, and safeguard still requires market-by-market review.
Protocols Built Around Regulatory Uncertainty
SOFTSWISS considered regulatory uncertainty at the outset of product development. For jurisdictions requiring certification the company reviews local regulator requirements and adapts the product. Operators retain their own licensing and compliance duties; SOFTSWISS supplies the technology and strategic support to meet applicable rules. Open dialogue on intended events, price setting, outcome settlement, age verification, player protection tools, and market integrity controls forms the recommended path to reduce prohibition risk.
Mobile Redesign Targets Dominant Channel
Mobile devices generate 94% of gross gaming revenue and 89% of turnover across SOFTSWISS Sportsbook operators. The redesigned layout reduces friction by surfacing live, pre-match, and top-leagues content via horizontal carousels, synchronised filters, and a “show top markets” option for accumulators. Operators activate the layout and configure sections through the CMS without additional development. The changes aim to shorten the path from app open to bet placement and support improved conversion, though outcomes depend on each operator’s audience and settings.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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