Peru’s MINCETUR Proposes Cuts to Maximum Gambling Fines and Explicit Operator Liability for Influencer Promotions

Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) is proposing lower maximum gambling fines alongside more detailed advertising safeguards that place explicit responsibility on operators for promotions published by influencers. The draft seeks to align penalties with current sector conditions while keeping them dissuasive.

The proposals would cut maximum fines from 50 to 11 tax reference units (UIT) for minor infringements, from 150 to 35 UIT for serious infringements, and from 200 to 70 UIT for very serious infringements. Licence cancellation and temporary or permanent disqualification would remain available for very serious breaches. The ministry’s explanatory memorandum states that the revised fine ranges are intended to reflect conditions in the sector while remaining dissuasive without being excessively punitive.

Penalty Adjustments and Broader Regulatory Package

Peruvian newspaper El Pueblo reported the proposed reduction in the maximum penalty. These fine changes sit within a wider package covering operator obligations, operational-data reporting, audits, guarantees and enforcement procedures. MINCETUR opened the consultation through Ministerial Resolution No. 382-2026-MINCETUR, published on 21 October. Comments are due by 5 November; the changes have not yet been adopted.

Advertising Obligations and Parallel Tax Proposal

The official draft expands advertising requirements to address influencers and digital content creators directly. Commercial posts must be clearly identified as advertising, sponsorship or commercial collaboration, promote only authorised platforms, and avoid influencers whose audiences predominantly comprise minors. Operators would be responsible for advertising distributed through influencers and other third parties, without excluding any separate liability applicable to the influencer.

Advertisements must identify the authorisation holder and its authorisation number. Proposed content restrictions prohibit targeting minors, presenting gambling as a source of income or a solution to financial problems, and associating participation with social success, prestige or personal attractiveness. Gambling-risk warnings must remain visible or audible for at least five seconds in audiovisual and digital advertising. In static and print advertisements, warnings must occupy at least 10% of the advertisement’s surface area.

The consultation runs alongside a separate congressional proposal to raise the Selective Consumption Tax on online gambling and sports betting from 1% to 5% of each wager, without changing the separate 12% gambling tax. As reported by G3 Newswire, the combined developments require operators to weigh reduced penalty exposure against stricter marketing controls and higher tax costs. The comment period offers a narrow window to shape final rules before adoption.

Reporting: G3 Newswire

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.