Mindway AI Advances Responsible Gambling with Gamalyze Integration at DraftKings

Mindway AI has developed responsible gambling tools since launching in 2018 that combine neuroscience, artificial intelligence and expert assessments. The company moves beyond traditional questionnaires and static warnings to create interactive, gamified experiences that detect risk more accurately. In an interview with iGaming Future, Niamh Gallagher, Senior Marketing Manager at Mindway AI, detailed how these solutions address spikes in sports betting activity and support proactive player protection.

Engaging Bettors with Sport-Specific Gamified Tools

Gallagher noted that standard static warnings do not resonate with the user experience and are frequently ignored. Mindway AI counters this with Gamalyze, an award-winning gamified self-assessment tool. The two-minute decision-making game analyses a bettor’s risk-taking behaviour, decision speed and reaction to wins and losses based on neuroscientific principles.

The company created tailored versions for sports audiences. Gamalyze American Football and Gamalyze Football have been integrated into the DraftKings Responsible Gaming Center. DraftKings further deployed the American Football tool at nationwide Gameday events and live venue showcases at Wrigley Field, Gillette Stadium and Arrowhead Stadium. These activations meet casual and new bettors during major events such as the NFL season instead of relying on hidden compliance pages.

Mindway AI’s GameScanner complements the approach by evaluating micro-shifts in betting patterns, decision speed, chasing losses and session dynamics. It produces a continuous, GLI-validated risk score that mirrors human clinical assessment without interrupting play.

Preparing for Proactive and Personalised Protection

Gallagher described the next generation of responsible gambling as entirely pro-active, hyper-personalised and integrated into the core user experience. Mindway AI is expanding Gamalyze into variants for basketball, golf, ice hockey and baseball. The company is also adding LLM integration to GameScanner to generate natural-language qualitative reports alongside numerical risk scores.

Global regulation and technology will only become more advanced. Gallagher stated that operators cannot afford to wait for legislative mandates. Forward-thinking leaders must invest in predictive AI, neuroscientific insights and seamless interactions today to create sustainable player protection frameworks.

This evolution from reactive compliance to embedded, data-driven tools offers operators a path to build long-term trust while maintaining engagement during peak sporting periods.

Reporting: iGaming Future

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