ComeOn Group and SuomiVeto Secure Finnish Licences as 2027 Market Opening Approaches

ComeOn Group and SuomiVeto have both confirmed they hold Finnish gambling licences, increasing the number of operators publicly cleared for the country’s new competitive online market to four. The licensed regime launches on 1 July 2027, when Veikkaus loses its exclusive grip on online casino and sports betting. Neither brand can accept bets or stakes until that date.

The approvals join those previously announced by Hippos ATG and Wildz Group. According to reporting by Casino Beats, the latest tally of four confirmed licensees was compiled by Gaming Intelligence.

EEG Secures Every Licence Sought for ComeOn

European Entertainment Group (EEG), owner of ComeOn, stated that the Finnish National Police Board granted all of the licences the subsidiary sought. ComeOn filed its applications on 2 March 2026, the day the application window opened. The licences cover both online casino and sports betting. EEG described ComeOn as one of the first operators to receive approval under the new Gambling Act.

Itai Frieberger, chief executive, called the outcome “an important milestone” and said the group looks forward “to serving Finnish customers in a fully regulated environment from July 2027.” Chief financial officer Raffaele Amodio said: “Finland is a core part of our growth strategy.” He linked the licences to the group’s “continued commitment to the 100 per cent regulated revenue.”

EEG, which also owns Yggdrasil, Highlight Games and Game Lounge, will provide further updates on its Finnish preparations through regular financial reporting.

SuomiVeto Returns BetCity Founders to the Nordic Market

SuomiVeto is a new operator established for the Finnish market by Melvin Bostelaar and Joey Singels, the founders of Dutch operator BetCity.nl, which was sold to Entain. The brand has partnered with Bragg Gaming to supply the player account platform and casino content. Kambi signed a long-term deal in February to run a turnkey sportsbook for the Finnish launch.

Bostelaar, who serves as chief executive, said: “This licence is the beginning of an exciting new chapter. From our home in Helsinki, we are putting everything in place to bring Finland something special from day one.” Singels added that the company was not set up “just to enter the market, but to become one of its leading gaming brands.”

Dozens of companies applied once the window opened in March, with many decisions still pending. Licensees will use the time before July 2027 to complete technical and compliance work. Veikkaus has moved its sports betting onto the OpenBet platform ahead of the switch to competition.

Reporting: Casino Beats

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