SOFTSWISS and Servers.com Detail Regulation-First Strategies for iGaming Market Expansion

Sergey Kastukevich and Nick Dvas outlined practical steps for iGaming operators to expand internationally without adding complexity. The conversation at last month’s Tech Race Summit by SOFTSWISS, as reported by SBC News, positioned regulation and infrastructure as central to profitable growth rather than afterthoughts.

Regulation and Infrastructure Priorities for New Market Entry

Sergey Kastukevich, Chief Technology Officer at SOFTSWISS, and Nick Dvas, Chief Operations and Product Officer at Servers.com, identified regulation as a primary driver for market selection. Jurisdictions often mandate data remain inside borders while imposing conflicting rules on protection, storage and retention.

Dvas said: “Some jurisdictions require data to remain within their borders, which means the operator needs geographically distributed infrastructure. At the same time, different markets can impose incompatible requirements around data protection, storage and retention.”

Sports betting illustrates the tension. Systems must deliver competitive user experience through distribution while remaining coordinated to eliminate arbitrage created by timing differences in odds updates. Kastukevich advised building the infrastructure plan into the entry strategy from the beginning. Otherwise each jurisdiction layers on new data environments and processes.

“The goal is not simply to deploy locally. It is to expand while keeping the platform manageable and the customer experience consistent.”

Preparing for AI-Native Operations by Decade’s End

Cloud technology enables flexibility but can drive costs higher as AI expands data volumes. Dvas said: “Cloud remains an important enabler, but it can also amplify costs. AI has dramatically increased the amount of data being generated, processed and retrieved. As a result, storage, computation and data transfer can become extremely expensive in the cloud.”

Operators must therefore apply cloud selectively where it delivers clearest benefit. By the end of the decade both executives expect fully AI-native operations with enhanced networking, storage and processing to support rapid scaling. Modular architecture will shift from advantage to requirement under stricter rules.

Financial resilience must accompany these advances. Bridging gambling expertise with technology knowledge will prove decisive. Kastukevich concluded: “That is the purpose of the Tech Race. The industry already has many forums for discussing commercial growth. We wanted to create a space where people could examine the technology that makes that growth possible — and the decisions that determine whether it remains sustainable.”

Reporting: SBC News

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