Lauranne Urban of SiGMA Group Named Tenth Member of Gamblers Connect 2026 Contributors Program

Gamblers Connect has named Lauranne Urban, Chief Marketing Officer of SiGMA Group, as the tenth influential leader in its 2026 Contributors Program. The independent B2B iGaming media platform selects one senior industry voice per month. Each publishes under the Gamblers Connect Contributor Editorial Code.

Urban leads marketing across SiGMA Group, which runs eight summits a year on four continents. She oversees a creative department of around 100 people. Urban joined SiGMA more than five years ago through a language internship programme and advanced internally to CMO.

Urban’s Planned Contributions

Urban will publish on integrated marketing at scale, global marketing leadership, and AI and data. She starts from the gap between companies that talk about data and the few that know how to use it. In B2B iGaming, an event is no longer a standalone activation but one stage in a marketing journey that begins well before the show and continues after it.

Operational Perspective from the Selection

Partnerships and Operations Lead Luka Dimitrijevic said: “Lauranne runs marketing for eight summits a year with a creative team of around a hundred people, and she came up through the company rather than arriving at the top. That matters. What she brings is the operating side of marketing: how you keep that many people on one brand, and how data actually gets used rather than just collected. Through the Contributors Program she will share practical insight on integrated marketing, global leadership, and AI and data, written by someone who does this work every week.”

As reported by iGaming Future, the program is separate from Gamblers Connect’s media collaboration with SiGMA Play announced in August. The platform is a finalist for Best iGaming Media 2026 at the SiGMA World Awards. Urban’s first contribution appears on her profile and in the Contributors section. The final two contributors for 2026 will be revealed in November and December.

Reporting: iGaming Future

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.