
Campeón Gaming has partnered with Bet on Alfa to supply its full technology stack in its first Cyprus B2B deal. The move targets the operator’s platform migration and digital growth in a market notable for its B2B sector under the National Betting Authority. No financial terms were disclosed.
SCCG Take — The deal shows B2B providers can gain regulated-market entry through targeted local operator partnerships. It underscores the need for platforms built to specific operator requirements rather than generic deployments.
Campeón Gaming has entered the Cypriot betting market for the first time through a partnership with Bet on Alfa, a Nicosia-based bookmaker. The agreement covers supply of the provider’s complete technology platform and supports the operator’s digital operations and platform migration.
The Cypriot market maintains international reach through its B2B sector, which falls under oversight by the National Betting Authority. This deal represents Campeón Gaming’s initial B2B foothold in the jurisdiction and aligns with its broader push into regulated markets, according to reporting by SBC News.
Under the partnership, Campeón Gaming delivers its full technology stack to Bet on Alfa. The platform is positioned to underpin the bookmaker’s next phase of online development, delivering consistency, flexibility, and a foundation for customer experience improvements.
Marinos Shiapanis, co-founder and Chief Executive Officer of Campeón Gaming, said: “Our partnership with Bet on Alfa is particularly significant for us, as it represents Campeón Gaming’s first B2B partnership in Cyprus and another important step in our expansion across regulated markets.
“Bet on Alfa brings extensive knowledge of the local market and a longstanding presence in the industry, and we are delighted that Campeón Gaming’s technology platform will support the next stage of its online operations.
“For us, every new partnership begins with understanding the real needs of the operator and building a technology foundation that can support its long-term growth with consistency and flexibility.”
Nikos Chamatsos, Chief Financial Officer at Bet on Alfa, said: “We are very pleased to officially begin this new chapter for Bet on Alfa together with Campeón Gaming.” Chamatsos described the platform migration as an important milestone that adds greater flexibility and capabilities for future growth.
While Cyprus is small relative to other European nations, its betting sector carries weight internationally because of the B2B activity it hosts. The partnership places Campeón Gaming within this environment without altering the underlying regulatory framework set by the National Betting Authority.
The arrangement contains no disclosed financial terms or multi-year commitments. It focuses instead on immediate technology integration and the parties’ stated expectations for enhanced digital performance.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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