Bloomberry Targets Mainstream Premium Segment with PHP30 Million FUNaloMAX Year-End Promotion
Bloomberry launched a PHP30 million (US$472,961) prize campaign for FUNaloMAX running October 17 to December 27 with weekly, monthly and year-end draws. The promotion rewards verified players and supports the platform launched in July after rebranding from megaFUNalo!. It aligns with the operator’s parallel OnlyFun.PH rollout and Technavio-noted digital shift.
SCCG Take — The campaign reflects Philippine operators channeling marketing spend into regulated online retention to capture mainstream premium volume while maintaining Pagcor compliance. Execution will signal how quickly digital channels can complement rather than compete with land-based GGR.
Bloomberry Resorts Corp has launched a year-end promotional campaign for its FUNaloMAX online gaming platform with a stated prize pool of PHP30 million (US$472,961). The campaign began on October 17 and runs until December 27. It combines weekly prize draws, monthly awards and a year-end draw.
Prizes include smartphones, a car and bonus gaming credits. Participation is restricted to eligible users who have completed identity verification on the Pagcor-licensed platform.
Kelvin Kuang, Bloomberry’s vice president for online gaming, said the fourth-quarter campaign was intended to reward existing players and strengthen the platform’s position in the Philippine online gaming market. “By introducing high-impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user-centric digital entertainment in the industry,” he added.
FUNaloMAX Launch History and Positioning
FUNaloMAX officially launched in July this year following the rebranding of the operator’s megaFUNalo! online gaming platform, which had debuted in June 2025. The company said at the time that FUNaloMAX targeted the mainstream premium market. It complements the existing Solaire Online platform, which caters to higher-end players and offers casino games linked to its land-based operations.
Bloomberry runs its flagship Solaire Resort & Casino complex at Entertainment City in Manila. The company also operates the Solaire Resort North property in Vertis, Quezon City.
Market Context Cited in Campaign Release
Friday’s release cited research firm Technavio regarding the development of the Philippine gaming market. The research firm’s report identifies a shift towards digital platforms and increasing investment by casino operators in online customer retention, alongside their land-based businesses.
Earlier this month, Bloomberry expanded its digital gaming business with the launch of OnlyFun.PH. The company describes OnlyFun.PH as the Philippines’ first regulated live interactive entertainment platform combining gaming, livestreaming, and creator-led content. The details appear in reporting by GGRAsia.
Reporting: GGRAsia
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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