BetMGM Renews NFL Sports Betting Partnership in Canada for One Year

BetMGM has renewed its agreement with the National Football League to remain the Official Sports Betting Partner in Canada. The one-year extension builds on the original 2022 deal and applies across digital and retail channels in Ontario and Alberta. As reported by G3 Newswire, the pact preserves BetMGM’s access to NFL intellectual property and related fan experiences.

The arrangement permits continued use of the NFL shield, team marks, and tentpole events such as the Super Bowl in marketing campaigns. It also includes integrated activations and premium hospitality opportunities. NFL fans in the covered provinces gain more than 500 betting markets per game, including anytime touchdown scorer options and live betting. Expanded Cash Out functionality lets players settle eligible wagers before games conclude.

Betting Features in Ontario and Alberta

The renewed partnership complements BetMGM’s existing football product in Canada. Bettors receive access to a broad range of markets on every NFL contest. These capabilities align with the operator’s platform tools already in use for other sports.

Integrity Policies and Responsible Gaming Commitments

Game integrity forms the core of the NFL’s approach to legalized sports betting. BetMGM has committed to the league’s integrity policies and responsible gambling initiatives. The partners will collaborate to keep games fair and ensure safe betting experiences.

“Protecting the integrity of the game and the wellbeing of our players go hand in hand, and that commitment is at the heart of our renewed partnership with NFL Canada,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We share the league’s view that sports betting must be built on trust: fair competition on the field, and a safe, responsible experience for the fans who choose to bet. Together, we’ll continue to give fans in Ontario and Alberta a premium way to engage with the NFL, with responsible gaming built into every part of it.”

Gavin Kemp, general manager of NFL Canada, said the extension continues a relationship that has delivered fan experiences. BetMGM integrates GameSense, a program developed and licensed by the British Columbia Lottery Corporation, into its mobile and desktop platforms. This supplements the operator’s existing responsible gambling resources.

The extension maintains current terms without introducing new provinces or product categories.

Reporting: G3 Newswire

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