Pythia Sports Joins NYCE Product Marketplace with Managed Horse and Greyhound Racing Product

Pythia Sports has joined the NYCE Product Marketplace with its managed horse and greyhound racing offering, as reported by G3 Newswire. The listing gives operators additional access to a product that bundles official race information, odds, risk controls, live streaming, and associated media rights into one integration and commercial arrangement.

NYCE International operates as a London-listed B2B gaming marketplace and advisory firm that connects operators with specialist suppliers. It provides marketplace partners with warm introductions to operators, pitch and positioning support, and regional representation to build long-term commercial relationships.

Flexible Delivery Options and Full Product Scope

The Pythia Sports managed racing product, delivered with Racing1 Markets, lets operators choose an API to build their own racing front end or an iFrame for a ready-made racebook. Both routes include a back office for configuration and live bet monitoring. Operators can offer win, each-way and place bets, forecasts and tricasts, along with a bet builder. Racecards include form, silks, and editorial race comments. Pythia’s trading and operations team provides around-the-clock support for the racebook.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “Every operator comes to racing from a different place. Some have their own front end and want an API, while others want a racebook that’s ready to go. Either way, they get one arrangement for the data, pricing, streaming and rights, and a trading team that knows racing. NYCE gives us a direct line to the operators weighing up those choices. We are looking forward to starting our partnership.”

Alex Crockford, Chief Commercial Officer at NYCE International, said: “When operators ask us about racing, the first questions are usually about trading. Who prices it, who manages the risk and how it plugs into their sportsbook. Pythia answers all three with a managed product and a team behind it, which makes it an easy conversation to have.”

The product is built for international operators of all sizes, whether adding racing to their sportsbook for the first time, improving their current offering, or looking for a single provider to manage it end to end.

Rights Constraints and Partnership Outlook

Racing coverage and associated media rights are subject to rights holder permissions and market availability. This boundary limits immediate rollout in certain jurisdictions and requires operators to confirm permissions before launch. The arrangement nonetheless reduces the number of separate vendor contracts an operator must negotiate for data, pricing, streaming, and rights.

Marketplaces of this type lower the friction for suppliers to reach operators evaluating managed racing solutions. The emphasis on a single integration with dedicated trading support may accelerate decisions for firms that lack in-house racing expertise, provided the rights align with target markets.

Reporting: G3 Newswire

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